DIGITAL MARKETING PORTFOLIO
CHISHIMBA KABWE
Digital Marketing Manager • Growth & Analytics
10+ years turning multi-channel campaigns into measurable growth
across Google Ads, Meta, SEO/SEM, email and analytics dashboards.
Lusaka, Zambia
+260 966 681190
chishimba.kabwe@gmail.com
linkedin.com/in/chishimba-kabwe
ABOUT
Results-driven growth marketer
I plan and run multi-channel campaigns not limited to paid social, Google Ads, SEO/SEM, email and bulk SMS’ and turn the resulting data into decisions leadership can act on. In the last decade I've grown online audiences, lifted branch visibility, and pushed digital inquiry response rates past 90%, while managing brand presence for several companies at once.
I'm equally comfortable building the campaign and the dashboard behind it — Power BI, Tableau and Looker Studio are as much a part of my toolkit as Meta Business Suite and Google Ads.
QUICK FACTS
10+ years
in Digital Marketing & Analytics
Industries
Experience in Fast Moving Consumer Goods (FMCG),Tech, Finance, wholesale, B2B, B2C, automotive, consulting, events management and agri-business, fashion, hospitality & education
21 platforms / 16 branches
managed simultaneously at Tyre-King
English, Bemba, Nyanja
languages spoken
CHISHIMBA KABWE | DIGITAL MARKETING PORTFOLIO
02
CAPABILITIES
Skills & tools
MARKETING SKILLS
TOOLS & PLATFORMS
CHISHIMBA KABWE | DIGITAL MARKETING PORTFOLIO
03
IMPACT SNAPSHOT
Results across campaigns
50%+
Online audience growth across 21 digital platforms (Tyre-King)
85%
Increase in branch visibility across 16 locations
300%
Website traffic growth in one year (Gatbro)
90%+
Digital inquiry response rate after A/B-tested optimisation
CHISHIMBA KABWE | DIGITAL MARKETING PORTFOLIO
04
EXPERIENCE
Career highlights
Jun 2024 – Jun 2026
IT and Administration Officer
Agricultural and Commercial Society of Zambia (ACSZ)
Runs bulk SMS, Meta and Google Ads campaigns and newsletters; manages Facebook, LinkedIn, WhatsApp and email brand presence.
Oct 2021 – Sep 2023
Digital Marketing & Analytics Manager
Tyre-King Enterprises Limited
Created content, analysed data, community management across 21 platforms for 16 branches; built Power BI, Tableau and Looker dashboards for leadership.
Feb 2020 – Sep 2021
Social Media Manager
Gatbro International Limited
Grew combined following from under 8,000 to 100,000+ across 9 FMCG brand pages; lifted website traffic 300% via SEO and Google Ads in 6 months.
Jun 2018 – Jan 2020
Systems Administrator / Digital Marketer
Magic Advertising & Promotions Group
Built and maintained client websites and managed social media for multiple retail and entertainment brands under the agency
CHISHIMBA KABWE | DIGITAL MARKETING PORTFOLIO
05
01
Multi-brand social media campaigns
Content and paid social planning across FMCG brand pages, growing combined following from under 8,000 to over 100,000 in 12 months.
CHISHIMBA KABWE | DIGITAL MARKETING PORTFOLIO
06
02
Performance dashboards
Power BI, Tableau and Looker Studio dashboards translating multi-platform campaign data into decisions for leadership.
CHISHIMBA KABWE | DIGITAL MARKETING PORTFOLIO
07
03
Paid social & Google Ads creative
A/B-tested ad creative and targeting across Meta and Google Ads, raising digital inquiry response rates above 90%.
CHISHIMBA KABWE | DIGITAL MARKETING PORTFOLIO
08
Meta Ads
Google Ads
04
Email, SMS & Newsletter Marketing
Multi-channel newsletter and SMS campaigns supporting brand events and stakeholder engagement.
CHISHIMBA KABWE | DIGITAL MARKETING PORTFOLIO
09
05
SEO & website growth
SEO strategy and on-site improvements that lifted website traffic by 300% in one year.
CHISHIMBA KABWE | DIGITAL MARKETING PORTFOLIO
010
CREDENTIALS
Certifications & Education
CERTIFICATIONS
EDUCATION
Information Technology
The Copperbelt University, Kitwe
2008 – 2012
LANGUAGES
English — Fluent
Bemba — Native
Nyanja — Fluent
CHISHIMBA KABWE | DIGITAL MARKETING PORTFOLIO
11
BSc, Information Technology and Data Science (BSITDS) – Final Year Top-up
European International University - 2027
Let's work together
Open to digital marketing, growth and marketing analytics roles.
chishimba.kabwe@gmail.com
PHONE
(+260) 966 681190 / (+260) 953 761608
linkedin.com/in/chishimba-kabwe
GITHUB
github.com/CK3thou