1 of 10

Sarah Link

Background / Demographics

Marketing Message�How can you describe your solution to have the biggest impact on your persona?

Goals / Challenges�What does this person struggle with in relation to meeting goals? What serves �as a roadblock for this person’s success?

General Buyer Persona

Real Quotes�About goals, challenges, etc.

Identifiers�Communication preferences?

Social media platforms?

What can we do?�...to help our persona achieve their goals? ...to help our persona overcome their challenges?

Job? Career Path? Family? �Lifestyle? Age? Income?

  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here

2 of 10

Gabriel Mesa

Background �Job? Career Path? Family? �Lifestyle?

Demographics�Age? Income? Location? Gender Identity?

Identifiers�Communication preferences?

Social media platforms?

Goals�Primary/secondary goals? Personal vs professional goals? Role-related vs company goals?

Challenges�What does this person struggle with in relation to meeting goals? What serves as a roadblock for this person’s success?

What can we do?�...to help our persona achieve their goals? ...to help our persona overcome their challenges?

General Buyer Persona

  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here

3 of 10

Gabriel Mesa

Real Quotes�About goals, challenges, etc.

Common Objections�Why wouldn’t they buy your product/service?

Marketing Messaging�How can you describe your solution to have the biggest impact on your persona?

Elevator Pitch/Bumper Sticker�Sell your persona on your solution - �in a sentence or a few words!

General Buyer Persona

  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here

4 of 10

Background & Demographics�Job? Career path? Family? Lifestyle? Spending habits? Age? Income? Location? Gender identity?

B2B Marketing Buyer Persona

Technology/Social Media�Device preferences? Social media platforms? Tech savvy?

Goals/Metrics/Motivations�Primary/secondary goals? Personal vs professional goals? Top metrics they track? Motivations?

Personality Traits�Introvert vs extrovert? Interested in trying new things or likes consistency and brands they trust?

Challenges�What does this person struggle with in relation to meeting goals? What serves as a roadblock for this person’s success?

  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here

Abigail

Williams

Age

Location

Gender

Education

Profession

Location

Lifestyle

5 of 10

B2B Marketing Buyer Persona

Real Quotes�About goals, challenges, etc.

Common Objections�Why wouldn’t they buy your product/service?

Marketing Messaging�How can you describe your solution to have the biggest impact on your persona? What resonates most with your persona?

Elevator Pitch/Bumper Sticker�Sell your persona on your solution - in a sentence or a few words!

What can we do?�...to help our persona achieve their goals? ...to help our persona overcome their challenges?

  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here

Abigail

Williams

6 of 10

B2B Marketing Buyer Persona

Julian Smith

BACKGROUND/ DEMOGRAPHICS

Job? Career Path? Family? Lifestyle?

​

  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here

​

​

GOALS/ CHALLENGES

Cost savings? Value? Quality?

What problem does your product or service solve?

​

  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here

​

​

TECHNOLOGY/SOCIAL MEDIA

​

Device preferences? Social media platforms? Communication preferences?

​

  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here

​

​

REAL QUOTES

Sell your persona on your solution - in a sentence or �a few words!

​

  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here

​

Buyer persona description text here

MARKETING MESSAGING

How can you describe your solution to have the biggest impact on your persona? What resonates most with your persona?

​

  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here

​

7 of 10

Demographics

Age? Income? Location? Gender identity?�

  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here

​

​

Sales Buyer Persona

Background

Job? Career path? Family? Lifestyle? Spending habits?�

  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here

​

Communication/Schedule

Device preferences? Preferred communication style (email vs call vs Slack vs Zoom vs Loom…)? Working hours?�

  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here

​

​

Goals/Metrics/Motivations

Primary/secondary goals? Personal vs professional goals? Top metrics they track? Motivations?�

  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here

​

​

Personality Traits

Introvert vs extrovert? Straight shooter or wants time to analyze and question? �

  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here

​

​

Joshua

Stevens

8 of 10

What can we do?

...to help our persona achieve their goals? ...to help our persona overcome their challenges?�

  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here

​

​

Sales Buyer Persona

Challenges

What does this person struggle with in relation to meeting goals? What serves as a roadblock for this person’s success?�

  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here

​

Real Quotes

About goals, challenges, etc.�

  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here

​

​

Common Objections

Why wouldn’t they buy your product/service?�

  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here

​

​

Marketing Messaging

How can you describe your solution to have the biggest impact on your persona? What resonates most with your persona?�

  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here

​

​

Elevator Pitch/Bumper Sticker

Sell your persona on your solution - in a sentence or a few words!�

  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here
  • Your text here

​

​

Joshua

Stevens

9 of 10

Technology/Product Buyer Persona

Lea

Blask

Skills

CRM

Coding

Software Knowledge

Background

  • Job?
  • Career path?
  • Family?
  • Lifestyle?
  • Spending habits?

​

Your text here

Demographics

  • Age?
  • Income?
  • Location?
  • Gender identity?

​

Your text here

Technology/Social Media�

Device preferences? Social

media platforms? Tech savvy?

​

Your text here

Goals/Metrics/Motivations��Primary/secondary goals? Personal vs professional goals? Top metrics they track? Motivations?

​

Your text here...

What can we do?��...to help our persona achieve their goals? ...to help our persona overcome their challenges?

​

Your text here...

Challenges��What does this person struggle with in relation to meeting goals? What serves as a roadblock for this person’s success?

​

Your text here...

Another skill

Real Quotes��About goals, challenges, etc.

​

Your text here...

10 of 10

Technology/Product Buyer Persona

Lea Blask

Common Objections

Why wouldn’t they buy your product/service?

​

Your text here...

Marketing Messaging

How can you describe your solution to have the biggest impact on your persona? What resonates most with your persona?

​

Your text here...

Elevator Pitch/Bumper Sticker

Sell your persona on your solution - in a sentence or a few words!

​

Your text here...