A short title of your project’s

focus

Project name

Picture (screenshot of the project, or a picture with a similar theme)

Or write down a description of the project with bullets

Logo

Possible additions: CEO/Founder’s name, Date, Slogan

Project description

Thorough project description:

​

• Text

​

• Text

​

• Text

​

• Text

Problem’s core

Description of the existing consumer problem. What is the pressing problem in the market? What is the unmet need? How big is this problem (in terms of money, time, effort)?

We are making a product (name) that helps users (audience description) solve problems (problem statement) using (technology and secret sauce)

How your product/service

solves the problem

​

​

Calculations and links to sources

Calculations and links to sources

Calculations and links to sources

SAM

Served/Serviceable �Available Market

(example. CRM market for

SMB in Central Asia)

$100 million

SOM

Serviceable & Obtainable Market

(For example. CRM market for

SMB in Uzbekistan)

$10 million

TAM

Total Addressable �Market

(Example; European

CRM market)

$1 billion

CAGR – 35,6%

Market

Description of trends that have a positive impact on the company (if any) with reference to sources

Trend 1

• What are the key trends supporting your business?
• Why the market is ready
• Why customers will stick with the new offer

Trend 2

• Why is now the right time to bring such a product to market?
• What has changed, what has made such products attractive (for example, the cost of storing and processing data, the emergence of a specific technology, the penetration of mobile devices, large audience coverage on social networks)

Competitors

Note: The slide shows a comparison of the project with different types of competitors

Criteria 1

Name

Competitor 1

Competitor 2

Competitor 3

Project

Criteria 2

Criteria 3

Criteria 4

Criteria 5

Criteria 6

Criteria 7

Comments

Criteria

Criteria

Business model

• Structure of the target audience (who is your client);
• Description of the product/services offered to each consumer group;
• Monetization methods (company income streams by product/service category);
• Sales channels;
• Key pricing factors (how much and why your customers will be willing to pay for your product/service, how the price will compare with competitors);
• Other key components of the business model, such as strategic partnerships, communication channels with customers and suppliers.

An example of a sales funnel for an online portal for real estate rentals

^{1SEO – search engine optimization (traffic from search engines)}

^{2CPA – cost per action (price per target user action); CPM – cost per mile (price per thousand impressions); CPC – cost per click (price per link click)}

Source: company data

$10

$2.5

$0.25

20%

40%

40%

1%

100%

5%

Team

photo

photo

photo

photo

Education

Indication of the main educational institutions and period of study, degrees and qualifications (for example, MBA or PhD), as well as scientific and other achievements (for example, publications in specialized publications or awards received).

experience

The most relevant previous jobs, positions held and major achievements in terms of experience. Only the most relevant and significant experience from the point of view of the current role in the project should be indicated.

Q1'2021

Q2'2021

Q3'2021

Q4'2021

2022

2023

2024

2025

• Receiving investments
• 100 paying clients
• MPV

• 200 paying clients
• launch of live broadcast module and API
• 1 partnership

• 800 paying clients
• marketplace launch
• partnership
• CAC = $100
• ARPU = $300

• round A (> $5 mln)
• entering the international market (Korea, Brazil)
• CAC = $20
• ARPU = $100

• TOP 100 marketplaces in the world
• CAC (SMB) = $30
• ARPU (SMB) = $300
• CAC (Enterprise) = $3,000
• ARPU (Enterprise) = $20,000

Roadmap

The slide should contain a timeline describing the key stages of the project and planned steps for the development of the product/service and the company.

We are here

Finances

The slide should contain a graph with revenue and net profit at the current state (if available, in retrospect on a monthly basis for a period of at least 3 previous years), a graph with revenue and net profit forecast for a period of up to 3 years based on data from the financial model of the project.

Proposal to investor

• It is planned to exit the project through (sale of a share to a strategic investor/company management/employees, public offering of shares, buyout of the investor's share by the founders, buyout of the investor's share by the company itself).
• Expected value of the company at the time of the transaction: ???-???
• Expected profitability: ???-???

Buyer/Placement

Transaction parameters

Release period

Estimation of the company's value at the time of exit

???

Exit method/strategy

???

Expected profitability of the project

Investor's expected return on investment

???

???

The value of the investor's share at the time of sale

???

???

???

Values

10

Product / Servise

• Product or service description
• Business model
• ...

Market

Competitors

Key Success Factors

Project Status

Investments

Team

RoadMap

1

2

• Market description (Tam, Sam, Som)
• ...
• ...

• List of direct and indirect competitors
• ...
• ...

• Key Benefits
• ...
• ...

• What has been done previously
• What's done now
• Key project indicators

• How many investments have been made
• Who gave the money and how much
• How much money is required

• Stage plans for the future
• ...

3

• …
• …

• …
• …

Project Summary

Contacts

QR code for the application

(if there is)