Remi Ogunjobi
Hello, I’m
Profile
BRIEF DESCRIPTION
I'm a creative person who displays significant strength in ideation. I love movies a lot and everything about it.
I have worked on some groundbreaking campaigns for brands like Coca- Cola, Nestle and educational brands like BowJow learning and Grow With Google. My experience spans across social media management, digital marketing and communications management. Others include;
YEARS OF EXPERIENCE
Over 7 Years of experience writing content, managing communications and social media pages (Facebook, YouTube, Twitter, Instagram, TikTok and more)
02
01
Skills
CREATIVE WRITING, DESIGN & VIDEO
Copywriting is something I specialize in. I create unique material for social media and the web; and also use Canva and other content creation tools
REPORT WRITING AND DASHBOARD DEVELOPMENT
I can build reports using Google Data Studio and have decent analytical skills.
03
SOCIAL LISTENING AND PAID MARKETING
I am comfortable with social media listening tools such as NetBase, Sprinklr, and Nuvi, and I have intermediate paid marketing experience with Google Adwords, Facebook, Twitter, and Instagram.
04
CAMPAIGN STRATEGY
Develop engaging and witty campaign ideas and strategy to engage brands audience.
Digital & Social Marketing Work Scope
Campaign Ideas
Brand: Waziki lIfe (Healthcare Startup)
Campaign: #CheckItWithWaziki
Details: A launch campaign for a healthcare startup rolling out their symptom checker.
Content Execution:
Brand: Google Digital Skills
Campaign: #BringItOnline
Details: Encourage small businesses to register their presence on the web and social media
Content Execution:
Content Writing
Google Digital Skills & Women Will
Brand name: Google
Developed campaign ideas and hub content to educate people about various benefits of going digital and what both business owners and job seekers can do online to grow.
The content and direction for the second creative was to highlight women creating impact in the world.
Creative Copy and Direction
Happy Mother’s Day
Brand: FinEstate (A foreign real estate startup)
Creative process: In order to enlighten people about a new investment app, I used elements of existing knowledge of the target users to explain the new product.
Brand: Waziki Life (A healthcare startup)
Creative process: The promise of the service was convenience and access; my approach was to use imagery to depict the value of convenience.
Brand: Waziki Life (Healthcare startup)
Creative process: To celebrate Mother's day while keeping it brand relevant, I developed copy and creative direction that resonates with the reality of motherhood.
Creative Copy and Direction
Brand: AWABike (A bicycle hailing startup)
Creative process: Content was targeted at students in Universities. My approach was to vividly depict a relatable benefit of riding a bike.
Brand: Waziki (A healthcare startup)
Creative process: Give the audience a literal interpretation of convenience in getting remote access to a doctor.
Brand: Waziki Life (A healthcare startup)
Creative process: As part of the hub content, I worked on a series to help workers remember the simplest thing to do to stay healthy.
Share A Coke
Brand name: Coca-Cola
Localized and tailored global content to appeal to a local audience, increase engagement and brand conversations online.
Engaged with the brand's online community on all social media platforms using social listening to create awareness by plugging the campaign to popular conversations online.
Ensured customers were given the appropriate responses on all social pages via comments and private messages.
Successfully surpassed the campaign targets.
Won Digital Campaign of the Year ADVAN AWARDS 2015 and 2016; 2nd Place Brand of the year ADVAN AWARDS 2016.
Coke Studio Africa
Brand name: Coca-Cola
Coke Studio Africa was designed to tap into oe of the pain points of the target audience, which is music.
I was in charge of daily and weekly live tweets when the show aired on TV. I created weekly content calendar to sustain conversations around previously aired episodes and created anticipation for the upcoming episodes using artistes image library and snippets from the show.
Worked with the team in charge of developing the content calendar that spanned through the three-month campaign.
Post Captions and Creatives
Here are some sample on-the-spot posts I created for the live shows.
Graphic Design and Video Editing
Graphic Design by Me
Video Edits by Me
Newsletter Content and Design
Website Content Development
Writing Sample
Blog Title: This Needs Some Volume.
Brands engage influencers for various reasons, one of which is to amplify their messages or campaigns. These types of social media influencers called the amplifiers have sizable social media following or are conversationalists. They are tasked with accelerating conversations in favor of the brand so that the desired words or hashtags have a cascading effect and appear on the trend list. That's the power duo of volume: whether generated from a big source or derived from small sources, and the presence of social media. Social media has given hope to several social cases that could have gone under because of geographic, social or economic deprivations. It has given people access to people, community and opportunities that can lift their voices beyond their rooms or corners of injustice. We see this amplification was helpful to END SARS - a movement where the Nigerian youth spoke up against police brutality. Before the protest, brutality was taking its turn on people in isolation, people had individual experiences to bear alone. Brutality thrived in the darkness until the volume of conversations was turned up to drive people to the streets to protest and demand justice.
There's hope in platforms that identify what needs volume and justice.
Contact
PHONE
+2348028878719
See report design by me here