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UX PROTOTYPING, TESTING, AND CASE STUDY

FURNITUREBANK.ORG REDESIGN

Samantha Chong-Luke UX/UI Designer

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METHODOLOGY

1

Empathize

Proto-personas, interviews and surveys

2

Define

Affinity diagram, problem statement, user insights and pain points

3

Ideate

Storyboarding, sketches

4

Prototype

Low-fidelity prototyping

5

Test

User testing, heuristic testing

6

Implement

Style tile, final high-fidelity prototype

Tools Used: Miro, Figma, Google Surveys, Paper Sketching

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PROBLEM STATEMENT

We have observed a problem with the existing navigation system of the Furniture Bank website which deters users from utilizing their donation service.

We believe that improving the design, navigation hierarchy and calls-to-action on the website will make it easier for charitable users to better understand Furniture Bank’s value proposition and arrange furniture and financial donations.

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USER RESEARCH

User interview plan

Conduct 5 interviews

Each interview within 10 mins

User Survey

Prepare a detailed user interview plan with 3 tasks

Teammates conduct interviews separately

Manage interview time between 5~10 minutes

Gathering all the results and generate affinity diagram

Create a user survey and receive over 50 feedbacks

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KEY USER INSIGHTS

People are not actively moving

People are willing to donate furniture on website

People are looking to free up space/downsize

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KEY USER PAIN POINTS

A lot of scrolling on homepage

Don't like the main green colour on the website

Request pick up button is too much

Information is poorly organized

The nav bar is confusing

Request form should be above the fold

Font is colourful

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USER

PERSONA

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STORYBOARD

User: Mary Walters

Problem: Getting rid of old furniture

Solution: Furniture Bank pick up service

Bonus: Tax receipt of the value of her donation

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CURRENT SITE USER TESTING

Key Issues From User Testing

  • Excessive scrolling

  • Repetitive CTA’s

  • Providing key information

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LOW-FIDELITY PROTOTYPING

Key Issues to Address

  • Hierarchy with CTA’s

  • Simplifying the core functionality

  • Improve how information is presented to the user

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PROTOTYPE TESTING AND FEEDBACK

Key Issues to Address

  • Remove CTA from main nav

  • Change Give funds to Donate throughout

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PROTOTYPE TESTING AND FEEDBACK

Key Issues to Address

  • Payment options not present

  • User is not aware of confirmation method

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PROTOTYPE TESTING

AND FEEDBACK

Key Issues to Address

  • Make selection and payment options visible on one screen

  • add input field for email address to communicate where the confirmation receipt will be delivered

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FINAL HIGH-FIDELITY PROTOTYPING

OLD WEBSITE

NEW WEBSITE

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UI

STYLE GUIDE

ALL THE COLOR PASS THE ACCESSIBLE COLORS - AA

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FINAL HIGH-FIDELITY PROTOTYPING

HIGH-FIDELITY PROTOTYPING LINK:

High-Fidelity Prototyping

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FUTURE OPPORTUNITIES AND NEXT STEPS

Streamline donation process

  • More payment options
  • Donor tracking and marketing

Improve blog

  • Clean up article tagging and categorization
  • Better feature news and stories throughout site

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INDIVIDUAL TAKE AWAY AND FUTURE

I would love to continue to iterate and test based on the feedback given.

Please see initial changes made based on the comments received in class.

I look forward updating the UI style guide to reflect insights and continue to implement changes based on user testing