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Assumption Prioritization Canvas

Paweł Huryn

Adapted from Hypothesis Prioritization Canvas by Jeff Gothelf and 2x2 Canvas by David Bland, Attribution-ShareAlike 4.0

High

risk

Low

risk

High Impact

Low impact

Green light

If the team is okay with an idea, focus on other assumptions.

Experiment

Plan an experiment to test this assumption.

Red light

Don’t test, and reject an idea.

Defer

Defer until other assumptions are tested. You might consider a tiny experiment if the impact is not minimal. Otherwise, consider rejecting an idea.

Impact = Value * # customers

Risk = (1 - Confidence) * Effort

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Paweł Huryn

Author, Product Manager

How to use the Assumption Prioritization Canvas?

See a free post: Assumptions Prioritization Canvas: How to Identify And Test The Assumptions That Matter

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Assumption Prioritization Canvas