Colors speak louder than words
“
.”
Color Psychology
Target 2.1 - Design Standards �“How to make designs that look good”
Color Psychology
Target 2.1 - Design Standards
“How to make designs that look good”
1 - Pick Favorite Color
2 - Read card summary
3 - Read Interesting Facts
4 - Logos that use the color
Rotate until all people �have a turn
Color Psychology
Target 2.1 - Design Standards
“How to make designs that look good”
905020
Color Psychology
Target 2.1 - Design Standards
“How to make designs that look good”
Color Psychology
Target 2.1 - Design Standards
“How to make designs that look good”
Color Psychology
Target 2.1 - Design Standards
“How to make designs that look good”
Color Psychology
Target 2.1 - Design Standards
“How to make designs that look good”
When marketing new products, it is crucial to consider that consumers place visual appearance and color above other factors when shopping.
1%
6%
93%
SOUND/SMELL
TEXTURE
VISUAL APPEARANCE/COLOR
Color Psychology
Target 2.1 - Design Standards
“How to make designs that look good”
85% of shoppers place color as a primary reason for why they buy a particular product.
15%
85%
OTHER
COLOR
Color Psychology
Target 2.1 - Design Standards
“How to make designs that look good”
Color increases brand recognition by 80%. Brand recognition directly links to consumer confidence.
80%
INCREASE IN BRAND RECOGNITION
Color Psychology
Target 2.1 - Design Standards
“How to make designs that look good”
RED
Visceral, bold, courageous, energetic,
Stimulates appetite and the pituitary gland
Color Psychology
Target 2.1 - Design Standards
“How to make designs that look good”
ORANGE
Friendly, cheerful, confident, fun, vitality, lighter shades appeal to upscale market.
Color Psychology
Target 2.1 - Design Standards
“How to make designs that look good”
YELLOW
Optimism, clarity, warmth, positivism, eyes see yellow first, great for POS displays
Color Psychology
Target 2.1 - Design Standards
“How to make designs that look good”
GREEN
Balance, harmony, health, growth, freshness, deep greens associated with prestige
Color Psychology
Target 2.1 - Design Standards
“How to make designs that look good”
BLUE
Trustworthy, strong, dependable, secure, preferred by men, popular in offices
Color Psychology
Target 2.1 - Design Standards
“How to make designs that look good”
PURPLE
Wise, creative, imaginative, royalty, lavender evokes nostalgia, sentimentality
Color Psychology
Target 2.1 - Design Standards
“How to make designs that look good”
BLACK
Prestige, erious, bold, classic, powerful, works well for expensive products
Color Psychology
Target 2.1 - Design Standards
“How to make designs that look good”
WHITE
Purity, innocence, wholeness, completion,
the color of perfection and new beginnings
Color Psychology
Target 2.1 - Design Standards
“How to make designs that look good”
Color Psychology
Target 2.1 - Design Standards
“How to make designs that look good”
Color Psychology
Target 2.1 - Design Standards
“How to make designs that look good”
Blue & Black?
White & Gold
Color Psychology
Target 2.1 - Design Standards
“How to make designs that look good”