Toyota Corolla Hatchback
Group Presentation
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Background
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Company Vision
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“Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will meet our challenging goals by engaging the talent and passion of people, who believe there is always a better way.”
“Create vehicles that are popular with consumers.”
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Mission
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“Our aim is to make our transition to a sales and marketing business as smooth and respectful as possible for our people. We are working to maintain the engagement and motivation of all our employees, and continue to focus on safety with a goal of zero harm for employees and stakeholders.”
Employees
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Market
“Best-selling automotive vehicle brand in Australia.”
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Demographics
Psychographics
Behavioural
Geographics
Toyota Corolla Hatchback 2019 Rollout
Currently, the Corolla is the second most popular car sold, next to the Hilux.
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The new hatchback is set to become the safest car on the road.
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Australia has accounted for 1.4 million Corollas, best selling car for the past five years.
Why it’s the safest
In higher grade models, lane-tracing assist, to help with turning the vehicle on highways and heavy traffic. And intuitive assist, which identifies stop, give way, do not enter, and speed limit signs.
The new Corollas will come standard with Toyota Safety Sense 2, which has pre-collision system with pedestrian detection and autonomous emergency braking.
Adaptive cruise control and lane-departure alerts, steering assist and automatic high beam.
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Pricing
https://www.motoring.com.au/2018-toyota-corolla-to-set-new-safety-benchmark-112067/
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Cost Structure
Automotive Industry Cost Structure Benchmark
(Percentages quoted during 2016-2018)
Current Competitors
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Reliability- High on driving comfort
Consistent sales track record: One of the worlds most top selling cars
Simplicity: Simple design, and functional appeal
Brand Loyalty: Once a Toyota buyer, one generally stays a lifetime buyer, which also passes down to family members.
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Corolla has crossed another popular vehicle, Volkswagen Beetle in sales-32 million units, 2160 cars each day for the last 40 years.
Strengths
Changing customer needs: Current trends require cars to have lots of features, high on safety and comfort, and customers are willing to pay for more higher quality vehicles; something that Toyota needs to focus on.
Recalls due to faulty airbags: affected brand reputation
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Weaknesses
Market growth in the emerging countries.
Growth in demand for fuel efficient vehicles.
Green technology
Self driving technology
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Opportunities
Increased competition in low cost vehicle segment.
Increasing manufacturing costs.
Fluctuation in oil prices.
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Threats
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PESTLE
Political Factors
Political stability in the market.
Free trade agreements
Governmental support for eco friendly products
Economic Factors
Weaker Yen vs. European markets
Closing factories in Australia
Rapid growth of developing countries
Social Factors
Increasing interest in hybrid cars
Increasing interest in electric cars
Widening the wealth gap
Technological Factors
Rising use of e-commerce
Mobile technology trend
Cybercrime
Ecological Factors
Climate change
Declining global oil reserves
Increasing emphasis on business sustainability
Legal Factors
Improving intellectual property laws
Increasingly complex environmental laws
Increasingly complex consumer laws
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Recommendations
Conclusion
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In conclusion here at Toyota we are doing all we can to provide customer satisfaction with our extensive warranties and cutting edge safety features. We will continue to strive to push the boundaries and grow with the industry.