An Introduction to Marketing Today

Class 1 of Leveraging Marketing for You & Your Business

presented by

Stirling Morris

An Introduction to Marketing Today

  • A little bit about me and a lot about YOU
  • Expectations and a look ahead at future Marketing classes

Learning Objectives:

  • Reviewing today's Marketing trends & options
  • Marketing's impact on businesses, markets, & industries
  • An overview of Social Media platforms & which ones work better for you and the ones that might work better for business
  • Blogging, newsletters, and other Marketing strategies

Marketing Starts With You

  • You are the "who" and the "what" when people think of your business
  • You know "where" you want your business to go and "how" to get there
  • And, "when" you get down to it, you are your business' best marketing resource!

Exploring Marketing Trends Today and Tomorrow

According to DestinationCRM.com the 5 hottest marketing trends today are:

  • Mobile Marketing | It's Huge & Growing!
  • QR Codes | Expect More Creativity
  • Social Media Monitoring Tools | Look for VOC (Voice of Customer) Integration
  • Social Media Marketing | Target Loyal Customers
  • Video | Fewer Obstacles But Not Quite Perfect

The Impact of Marketing

On Individuals

Strive to be a thought leader

On Businesses

Collaborate often

On Markets

Come together as community

On Industries

Change the world

Building Social Media Marketing

  • Profiles and Pages

What's the difference?

  • Posts and Comments

If "content" is king then engagement is queen

  • Like, Circle, and Follow

Show support for others

Finding Marketing Strategies That Work for You

  • Social Media Marketing is only a piece of the puzzle
  • Blogging is a tremendous tool to engage and interact
  • Sending newsletters, hosting events, and using other Marketing Communication strategies to connect

The Takeaway . . .

  • Reviewing today's Marketing trends & options

Always strive to focus on the future of marketing

  • Marketing's impact on businesses, markets, & industries

You and your business can make a difference in the world

  • An overview of Social Media Marketing platforms for you and your business

The importance of marketing "you" as well as your business

  • Blogging, newsletters, and other Marketing strategies

Social Media Marketing is just the beginning

Looking Ahead . . .

  • Class 2: Marketing Your Business Starts with Marketing You
  • Class 3: Reinforcing Marketing with Social Media Business Pages
  • Class 4: Developing & Integrating an Effective Marketing Plan
  • Class 5: Great Marketing is a Process of Continuous Improvement

What questions do you have for me?

Intro to Mktg | Leveraging Marketing for You & Your Business - Google Slides