25 – Future Vibes Future Health

Turkiye & Ukraine

Student Names: Duru İlhan, Buse Öz, Ecem Elif Ergül� Alla Ziubrii, Oleksiy Chernetsky, Illia Pyrih

Our idea: "GreenMenu - a service for choosing environmentally friendly dishes and supporting rational nutrition in restaurants"

GreenMenu is an online platform and mobile app that helps users find restaurants that offer dishes made with sustainable, local ingredients. The service allows restaurants to label their dishes as "green", indicating their low carbon footprint and the origin of the ingredients, promoting sustainable consumption.

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• Eco-certification of dishes: GreenMenu works with restaurants to certify dishes made with organic, local, or recycled products. This increases consumer awareness and promotes ecological food in the field of public catering.
• User Mobile App: Through the app, users can find restaurants that offer environmentally responsible dishes, and view menus with detailed information on the origin of ingredients and environmental impact, allowing them to make informed choices when ordering food.
• Sustainability rating: Each dish receives a sustainability rating based on transportation distance, growing methods, and recycled or local produce use. This rating is displayed in the application for users.
• Discounts and Rewards: Consumers can receive rewards and discounts for choosing eco-friendly meals with a high score, which incentivizes them to choose eco-friendly food.
• Integration with local farms: The platform connects restaurants with local farmers, allowing them to order organic ingredients. This supports local farming communities and reduces dependence on large suppliers.

Key Elements of the Service

Business model and sources of income

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GreenMenu profits through:

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Subscriptions for restaurants

Commission

Advertising packages

Premium access for users

What is unique about this solution?

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- Ecocertification system at the level of individual dishes. �- Ecological rating in real time.�- Mobile application as an intermediary between restaurants, farmers and consumers.�- Partnership with local farmers for sustainable business development. �- Creation of a community of eco-conscious consumers.�- Institutions cation and motivating consumers through rewards.

What’s the problem?

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- The high cost of implementing environmental standard�- Limited availability of local farm products �- Low environmental awareness of consumers �- Complexity of logistics and supply management �- Competition and free involvement of restaurants

What’s the solution?

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- Balancing cost and environmental responsibility. �- Ensuring stable logistics Increasing consumer awareness and engagement �- Ensuring transparency and trust

What’s the impact �of this solution?

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- Reducing the carbon footprint and food products. �- Support of organic production. �- Changing food waste through recycling

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What are the main resources needed to make this happen?

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- Technical resources Infrastructure and software�- Financial resources�- Human resources�- Partner resources �- Information and analytical resources.

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Who are the main�customers / beneficiaries?

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- Restaurants and catering establishments�- Consumers (clients of restaurants)�- Local farmers and small producers

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How will we communicate �& reach our customers?

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- Website�- Social Media �- E-mail �- Direct communication �- Online presentations and webinars�- Participation in exhibitions and conferences �- Affiliate programs and referral system)

What are the main type of costs?

�- Platform development and support�- Mobile application and web platform development�- Salary of programmers, UX/UI designers and IT specialists.

What are the main type �of revenue streams?

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- Subscription for restaurants �- Restaurants pay a monthly or annual fee to access the platform�- Eco-certify their dishes and promote their brand on the app.�- Subscription levels with advanced features (premium access) are available

Our Business Model