Partner Challenge
Team 5
How might we grow our audience online and on social media while maintaining brand, editorial, and commercial integrity?
The Partner : CNBC
Morning News
Afternoon News
Night News
1
2
3
4
Breaking Down The Problem
1
2
3
4
How to attract larger audience to the channel
How to attract people from different age groups
Current situation is that the channel has viewers but CNBC need more
Improve the diversity of the content
1
2
3
4
Attempts
Trying to join relevant apps
1
Why do we look into the attempts?
Offering First On and exclusive interviews
3
Having their own app
2
Audience percentage and type
Female
Ages 18-34
Ages 35-65+
35.57%
46.08%
53.92%
Audience 4
Male
Audience 3
Audience 2
66.76%
Audience 1
Bloomberg Vs CNBC
Bloomberg: Worldwide audience in Europe and Asia
CNBC: Stronger presence in the United States.
Bloomberg: Specialized audience of investors and financial experts.
CNBC : Wider audience of financial experts and public viewers interested in business and finance news.
Bloomberg has a large influence in the financial market with its Bloomberg Terminal, which is a popular platform for financial experts. The terminal offers tools for trading and investment management along with real-time market data, news, and analytics. There is no such program at CNBC.
Audience Presence:
Audience Reach:
Bloomberg’s unfair advantages:
CNBC VS CNN
CNBC
CNN
-CNN is news station that covers international news issues such as politics, business, sports, and entertainment.
-With a concentration on breaking news and in-depth analysis of current events, CNN often attracts a wide audience.
-CNBC is primarily concerned with financial news, stock market updates, and business analysis.
-CNBC's primary audience consists of investors, business professionals, and financial market enthusiasts.
CNN and CNBC each place a different focus on certain topics.
CNN offers more diverse coverage, while CNBC specializes in business and financial news. It all depends on your interests and what you want to stay up to date on.
Reuters Vs CNBC
Who is reuters:
Content / Audience:
Social media :
Solution 1
Using a social media platform such as Tik Tok
1
Build connections with the audience from different age groups. A great example would be the girl (@carolineontv)
2
Solution 2: create polls related to content
Our focus: instagram
Implementation: Ask audience about their opinion/and what do they want to see in polls
Advantage: we will understand what do the audience want and give it to them
No other channel is using this solution but some small business are to get customers feedback
Solution 3
Interacting and engaging with your audience through questions and challenges. Using social media to ask your audience questions on daily stories, making your audience use your app and website to find the answers and win different prizes.
Even though people might not be interested in a specific topic they would be intrigued by completing the challenges or winning the prizes.
Quest
Solution 4
Connecting and collaborating with educational systems to get students to experience and anchor a story at CNBC. Which the educational system would publish on their social media page.
Educational collaborations
Communication Is key to…
creating joint forces and achieving successful outcomes.
Conclusion
Mission:
Our mission is to reach diverse audiences through online and social media platforms.
Values:
Maintaining brand, editorial, and commercial integrity.
Vision:
Our vision is to develop and help CNBC be a leading news company in the digital age
NEWS
Partner Challenge
Team 5
Thank you for listening