Mapping the Student Journey
Eric Range
Vice President of Product
eric.range@element451.com
Megan Butts
Senior Engagement Analyst
megan.butts@element451.com
What is Journeys?
Journeys is a way to track and visualize people completing sequential interactions.
Mix and match activities to track students across Element451 modules.
Why?
Our students interact with us in countless ways.
They expect us to know & understand what they have done and when they have done it.
Changing Student Expectations
Digital savvy students (and others!) expect convenient, fast and personalized experiences.
Why?
Being able to visualize student progress better isn’t just good for students. It’s good for those supporting them across campus.
To best serve our learners we need to understand how activities relate to each other.
Few Resources +
Staff Shortages
Each of our schools are stretched and many times we are doing more with less.
Why?
Being able to track the activities that make up our business processes contributes to the holistic understanding of how students are engaging.
Using Journeys you can see where students are getting stuck in their progression toward a goal.
Data +
Measuring ROI
You can’t measure what you don’t track.
Use Journeys In a Few Ways
Track any custom funnel or business process.
Dive deeper into into Element451’s delivered milestone funnels.
Capture progress through cross functional business processes.
Gain understanding of conversion rates and identify when students are stuck.
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The Funnel�An Onion with Many Layers 🧅
The Funnel�An Onion with Many Layers 🧅
Submit RFI
Visit Campus
Apply for Scholarships
Apply for Housing
Attend Orientation
The Funnel�An Onion with Many Layers 🧅
Submit RFI
Visit Campus
Apply for Scholarships
Apply for Housing
Attend Orientation
Attend Event
Interview
Prospect Day
Meet Professors
Meet Advisors
Purchase Parking Pass
Choose Meal Plan
Request Roommate
Creating Journeys
With the variety of triggers and actions, Journeys can follow business processes and student interactions from Prospect to Graduation.
Competitive Scholarships
Demo
Thank you!
Megan Butts
Senior Engagement Analyst
megan.butts@element451.com
Eric Range
Vice President of Product
eric.range@element451.com