Student Exemplars

• Intended Audience Activity
• Image Gather Activity

​

Unit 1:�Graphic Design

Unit 2:�Animation

Unit 3:�Photography

Unit 0:�Introduction

Teaching Artist Intro: Name

• Brief experience highlights:
• Media
• Art
• Teaching

Some choice samples of previous work or photos working within the classroom

1. Treat each other with respect your classmates’ & teacher’s feelings, property, & artwork
2. NO PHONES - Use this time to make media art no games, videos or social media on phones!
3. Keep the content clean No gratuitous use of guns, violence, substance abuse, sex, or vulgar language. Remember: You’re parents and my boss will see this!
4. Offer opportunities to hear from your classmates If you have already shared your thoughts today, maybe wait to see if your classmates want to share theirs before talking more.
5. No listening to music during presentations; While working, can have one earbud in
6. Take and offer criticism like an artist Only constructive criticism! No “I don’t like that.” Express why a particular detail of the work seems lacking. And listen to the criticism; Don’t take it as an insult or an attack! We are each other’s audience and this is an opportunity to get valuable feedback.

RESPECT AGREEMENT

for a safe & inspiring classroom

Visual Inquiry

• What do you notice about this artwork?

​

​

Introduction to Media ArtsMatter

What are Media Arts?

Media Art =

Art +Technology

POSSIBLE MEDIA ART CAREERS

• Graphic Designer
• Photographer
• Animator
• Filmmaker
• Web Designer
• Game Developer
• Social Media Manager
• Television Writer
• Podcaster
• Advertiser
• Video Journalist
• Brand Manager
• App Developer
• Media Critic
• Magazine Editor
• Et Cetera…

​

What are some other careers that you are aware of in Media Art?

Jorge R. Gutierrez

Creator of “Book of Life,” “El Tigre,” & “Maya and the Three”

Media Art

is also sometimes called

“Communication Art”

​

Which image has a more clearly

communicated message?

Like verbal or written communication, Media Art (AKA “Communication Art”) requires an audience to receive the media artist’s message.

​

But how does the Media Artist make sure the right audience receives their message?

​

If you liked that…

…Then you’ll love this!

“If you like Frosted Flakes, then you’ll love Cap’n Crunch!”

INTENDED AUDIENCE

​

“Intended Audience” is the group of people who you are trying to reach with your media art.

​

EXAMPLES: Teenagers, Angelenos, Hungry People, Video Gamers, Your teacher, etc.

INTENDED AUDIENCE

​

• WHO is your audience?
• What is this audience looking for and what are they expecting?
• What is the best visual strategy for catching the attention of your Intended audience?

​

Which toothpaste ad design is trying to attract kids and which is trying to attract adults?

INTENDED AUDIENCE

​

HOW and WHERE will your audience will encounter your message?

​

As a bus stop bench ad in a specific neighborhood? As packaging in the cereal aisle? As an election mailer? Through a Tik Tok influencer video?

​

​

commercial

educational

cultural

or political

Same subject - different audiences

Can you list all the different ways in which you receive media art messages in your day to day life?

VISUAL LITERACY

​

The ability to read, interpret, and create images and visual media.

You’re practically fluent already!

Which shape is KIKI and which is BOUBA?

Kiki/Bouba Effect from Dimitri Uznadze’s 1924 psychology paper

PLAYING WITH VISUAL LITERACY

Encouraging your audience to read further & rewarding their visual literacy

Intended Audience: Formative Assessment Activity

As a class, redirect the arrows so that each cereal box package design corresponds to the correct Intended Audience description.

A child

An elderly person

A sports fan

An adult “foodie”

A sleepy adult

Elements of Art

If each image communicates a visual language, then these elements make up the alphabet…

Space

Line

Shape

Color

Texture

Elements

Of Art

STYLE

ARTISTIC

CHOICES

USED WITH INTENTION

MOOD

TO CREATE A DESIRED…

VIBE

Line

Weight/Zig-zag/ Straight/Curved/ Directional/

Horizon/Outlines/Contour

Shape

Square/Organic/ Geometric/

Concentric/

Figure/3-D

Color

Red/Blue-Green/ Primary/Light/ Saturation/

Schemes/

Complementary

Texture

Rough/Smooth/ Simulated/Matte/

Gloss

Space

Positive/Negative/

Foreground/Size/

Location/Overlap/

Perspective

Composition

How do the elements work together to present a clear message?

Balance: Media artists use balance to create a mood in their artworks

Symmetrical Balance:

Visual elements are distributed evenly across the middle of the artwork. Feels stable and grounded.

Asymmetrical Balance:

Visual elements are distributed unevenly across the middle of the artwork. Creates a feeling of movement. Large elements placed to one side are balanced by a several smaller elements on the opposite side.

​

Extending Beyond: Media artists play with scale to grab attention

Enlarge the image subjects and extend them off the edge of the composition to draw focus to key parts.

“Extending Beyond” also sometimes called OPEN COMPOSITION (versus CLOSED COMPOSITION)

OPEN COMPOSITION

CLOSED COMPOSITION

Elements of Art & Composition: Formative Assessment Activity

​

In groups, find visual media examples online that best exemplify each element of art, as well as the 3 compositional strategies. Download and add these examples to your designated slide on a shared Google slidedeck.

Space

Line

Shape

Color

Texture

Compositional Strategies:

• Symmetrical Balance
• Asymmetrical Balance
• Extending Beyond

​

Intended Audience: Formative Assessment Activity

​

In groups, find visual media examples online that best exemplify visual messages intended for these specific audiences.

A toddler

A K Pop music fan

A health-conscious consumer

An adult trying to save money

A grandparent

A shy teen

An Angeleno

A teen heading to college