Why Diversifly?
-Ethnically and culturally diverse brands are 43% more likely to see above-average profits (Forbes)*
-85% of Americans suffer from low self esteem (NBC News)*
-A 2016 survey shows that 47% of millennials are actively looking for inclusion in brands (Harvard Business Review)*
-WOC annually spend around $7.5 billion on beauty products, which is twice as much as their counterparts (Refinery29)*
Location: Bryant Park
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Michelle Phan
-First beauty vlogger on YouTube
-Advocate for WOC representation
-CEO of EM Cosmetics, one of our vendors
-Brand dedicated towards diversity
2.22M followers
v
900K followers
v
9M subscribers
Manny MUA
-CEO of Lunar Beauty, one of our vendors
-Makeup Brand dedicated towards LGBTQ+ representation
-One of the first men in makeup online
-Open about body vitiligo
4.44M followers
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1.44M followers
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4.8M subscribers
Nyma Tang
-Started ”The Darkest Shade” series on YouTube for face products
-Fast growing channel, online for only 1.5 years
-Open about her struggles being a dark-skinned woc in beauty
398k followers
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47.97k followers
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1.1M subscribers
Instagram Advertising
#beautysmybitch
New York, New York
We are so excited to announce that we are partnering with @diversiflybeauty to bring you a limited edition collaboration line! Order yours online before products sell out, and come to the Diversifly runway event in 2 weeks for a chance to win ALL of our limited edition products! #beautysmybitch
Waiting for the
diversiflybeauty
@diversiflybeauty runway like... #beautysmybitch
189 likes
Advertising
Locations
Key:
Our Event
Models passing out flyers
Print ads & stickers
Busy areas surrounding event location, including:
-Bryant Park Grand
-Central Station
-Penn Station/FIT
-Times Square
-Madison Square Park -Rockefeller Center -Subway Stations
Flyers
Stickers