Social Media Marketing

Merchant Marine�February 2022 - May 2022

Brief/Objective of the Brand

• To create brand awareness across social media

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• To increase audience engagement & interaction on social media platforms

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• To create brand recall and loyal brand community

Past Challenges

• To communicate the brand voice and brand personality

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• To tackle the negative ORM

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• To add value to our audience and not be too sale driven in our organic approach

Account overview in Analytics (AdWords) Last 10 months

We aim at setting the most result oriented content pillars to achieve our objectives.

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Brand Promotions

Create posts which talk about our products, USP and latest offers etc.

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Informative

Create content pieces which provide value to our audience

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Inspirational

Create content pieces that helps us create connection with our audience and spike their interest in the brand

• Our initial approach
• Content Pillars

Social Media Strategy

A. Create engaging campaigns for topical/seasonal category

• IPL
• Beat The Heat
• Friday the 13th

B. Improve Engagement via Contests

• Valentine’s Day (MyLoveCart)
• Women’s Day (#WomenWeCare)
• Holi Contest (#HoliWaleGaane)
• IPL Contest (#MerchantMarineLeague)

C. Emphasis on Products by featuring the best looks

D. Provide Value Add

Communication & Visual Aesthetics

Communication & Visual Aesthetics

Recent

Social Media Campaigns

Other

Social Media

Highlights

Facebook Results

Instagram Results

Key Takeaways

• We have managed to create a positive brand image by constantly reverting to the online customer queries

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• We have showcased best selling looks in our organic strategy which has helped us spike the brand sales

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• We have grown the audience using various social media features (story/reels/automation messages etc) that has resulted in increase in brand interaction & engagement etc. as well.