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Young Shits Aug/Sept ‘25

Klim.

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Milk isn’t cool anymore.

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It’s weird.

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Worse than weird, it’s old,

in a world that loves new.

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So if you’re not new,

what do you do?

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You learn from the experts of making the old look new…

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TECH.

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Introducing Klim.

Insight: Milk as a product hasn’t changed since its conception.

Idea: Some things, like milk, just don’t need fixing or fancy updates, but that can be difficult to understand in a world of all things new. That’s why we’re giving milk an update, but don’t worry, only where it needs it; on the outside.

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Placed in front of the Capital Factory startup hub in Austin, TX.

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Cupertino, CA en route to Apple’s corporate campus.

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Adjacent to Soho House in Hudson Yards NYC, a go-to for the tech crowd.

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LinkedIn Profile:

First, Klim will show up on the platform built for polished mission statements and lofty promises.

The difference? Ours admits nothing’s changed. A sleek façade, a blunt truth, and the same old milk behind it.

?

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TikTok Tech Reviews:

Then, Klim enters the world of overproduced unboxings and breathless tech reviews.

What’s new? There’s nothing new to discover. Same milk, poured into a sleek, tech package, reviewed like it’s the latest drop. A parody of tech culture that reinforces the campaign’s core: Never been new. Never needed to be.

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Instagram Story:

Finally, Klim takes over Instagram Stories with a timeline of milk over 10,000 years.

A quick scroll that proves that over 10,000 years and countless cups, one truth remains: milk never changes.

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Best Buy Partnership

Klim launches in Best Buy, where shoppers expect the latest tech, but instead discover milk, packaged as Klim.

How it works: Demo stations feature mini fridges that hold just one bottle of Klim, displayed like a breakthrough gadget. Staff pitch it as the newest “innovation,” while shoppers sample, share, and purchase on the spot.

Why Best Buy: The setting amplifies the parody, placing a timeless product in the temple of innovation which makes Klim the most unexpected “launch” in the store.

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Young Shits Aug/Sept ‘25

Klim.