Learning Aim B
Unit 14: Digital Magazine Production
Genre profiling
Hip-hop is a very popular genre also know as rap music is a genre of popular music. Stuff normally linked with this genre is stuff like beatmaking/production, dancing and Mcing thus is rapping, freestyling, rhyming, ciphering and more just the flow and the words the artist uses
Genre Profiling
1970
The elements of hip-hop came together in the Bronx borough of new York city. It was the early 1970s and the times were tougher than usual for the poorer parts of urban America. From a whole lot of nothing and a whole lot of imagination hip-hop took form. Popular artist in those times where
At this time hip hop was only popular in a few places of America but mainly in new York
1980
We saw hip-hop artist group called N.W.A. this is one of the most popular hip-hop groups in the world they lasted up till the 90s but the group did end up breaking up the group had people
And more those are just some of the popular names at these times hip hop was mainly still popular in just America not reaching other countries but only a few like Canada countries close to America would have picked up on hip hop but at this point most of America where listening to hip hop if not most then all
Afrikaa Bambaata
Kool herc
Grandmaster flash
N.W.A.
Eazy-e
Ice cube
TimeLine
Genre profiling
Timeline
1990
After the 1980 the hip-hop genre just kept getting better with better artist coming up one of the most popular names in that year was Tupac which everyone still knows today but there was also other bigger names like The notorious B.I.G.
At this point hip hop rap was getting bigger and was starting to become more popular In other countries not just America
Tupac
B.I.G.
2000&2022
Back in 2000 there where still a lot of popular hip-hop artist around even from years ago but the big names in this century where
There are a lot of popular artist in todays generation even more female hip-hop artist have made a name for themselves examples are
The hip hop genre more from just only in Brooklyn new York but from everywhere in America and also in other countries as well it is a music genre that spread over time reaching different places in the world
Lil baby
Nba youngboy
50 cent
Jay-z
Genre profiling
Greatest albums
Album covers have developed differently over the years that hip hop rap was made but you can still see some of the similarities in some album covers today and the ones years a.
Most hip hop album covers like to use black in their album cover they like to use low-key lighting as well the text are also normally in bright colors like red and white and grey you can see these types of design in the album covers today so covers have more design and like to break away from the black theme and use more bright colors
This is an album cover in 1990 as you can see the whole background is black and the text is in bright red to make it stand out and the artist name is written in white as well to give it more design than just using red again
This is a hip hop album cover that came out in 2020 it has a lot of black and red on the side to make it stand out more the text is also in black the main thing that links this album cover to the other one is how dark it is the low-key lighting makes them both seem kind of similar
This is just an example of the album covers in hip hop rap not all album covers use a lot of black there are a lot of hip hop album covers with bright colors
The fact is that most hip hop album covers use a lot of dark colors in their album covers and that is just how it is and how it has been for a while
Genre profiling
Icons
The hip hop genre has many icons but some of the main icons for hip hop are people like
And there are many more artist that are icons in this genre these are just some of the icons in hip hop
Hip hop also has icons from way back since the start of hip hop and these are still just some of the names
There are still many icons for this genre some might like other rappers better than the ones listed
Genre profiling
Styling
It isn’t hard to tell when an artist belongs in the hip hop just by their style you can tell.
Hip hop artist like to wear a lot of jewelry like chains, watches, rings, earrings and bracelets some artist will even put diamonds in their teeth and some of them make it permanent.
D=Hip hop artist having diamonds seems like something every hip hop artist has to have nowadays it wasn’t that big back in the days but got bigger
Hip hop artist like to wear designer cloths like palm angles, moncler, Gucci, amiri and many more this is just another they show they have money by wearing these expensive cloths
Poses and Costumes
When it comes to hip hop it is clear on the type of costumes they wear and how they like to style themselves. They like to wear diamonds and designer clothes like palm angles, moncler, louis Vuitton, amiri and many more designer clothes this is all so that they can show that they have money
They also wear a lot of jewelry that has diamonds all over it like chains, rings, earrings, bracelet, grills and watches this is also them showing of to the audience that they have money
Not all hip hop artist dress like this some wear different type of clothing like baggy clothes but they also cost a lot of money
In conclusion the way they dress is a way to show to the audience that they have a lot of money
Poses and Costumes
Poses
The poses that you will see most hip hop artist doing is a lot of hand gestures they can be holding three four or even five fingers in most of their poses they will be doing a hand gesture.
Some of these gestures mean stuff Some artist hold up hand gestures because it might have something to do with where they come from or where they grew up
Other artist use hand gestures to represent a group
If the hip hop artist aren’t doing any hand gestures they will do a pose to show of their jewelry like hold their hands up to show their watch or show their teeth
You can see that lil baby is holding up four fingers this is to represent his label 4PF
In this photo you can see the artist holding his are up to show of his watch and he is also holding up his chains
In this photo you can see the artist showing of his teeth because he has diamond teeth
In this photo you can see the artist doing a hand gesture to represent where he came from
Audience Profiling
General info
Para 1
My audience profile name is Dontrell Junior he is a male and he is age 20 and he works at a store
Para 2
His hobbies are playing sports like football and basketball and he is also interested in those sports he likes to watch them he also likes to play them on games so games like FIFA 2k madden and more
Para 3
He likes to wear tracksuits like Nike adidas and white t shirts and he likes to wear shoes like Jordan’s and Nike
Para 4
He likes to watch a lot of films and tv shows. Shows like power and movies like boyz n the hood he also listen to music mainly hip hop he listens to artist like NBA youngboy, lil baby, kodak black and many more popular hip hop artist
Typography
The two magazines I picked where XXL and the source both of these magazines are both based on the genre of hip hop and they are very similar to each other here is how
Both of these mastheads are both in the same position on the top of the magazine which is the usually position what makes them similar is that they are in the same color a bright red which helps to stand out and draw attention
Both of their names are in bold this brings attention from their fans and people in the hip hop
They both have barcodes
Both the main images are in the center and take up most of the magazine this helps bring attention when they see a popular hip hop artist on a magazine
Double Page Article
Drawn Drafts
These are my drawn drafts and for all of my drawn drafts they have a lot of things in common and i like to keep the layout simple the thing that stayed the same is the main image when i make my magazine i want to make the main image the main focus of the magazine so the main image will take up all the magazine space so that it can stand out the cover lines can be in different positions because i dont want it to stand out more than the main image
Digital Drafts
These are just some of my digital designs the think that i want to make certain of is that the main image has to be the main focus of the whole magazine but the cover lines and the logo can be placed anywhere and and can be in any size as long as it doesnt take the focus away from the main image
On-Site Photoshoot
These on-site photoshoot was used so that i can get an idea in my head like what type of camera angle i wanted to use and also what type of pose i wanted my artist to do and also his body language so that i was ready for of-site photoshoot and that would mean i got a better background for the magazine cover
Off-Site Photoshoot
These are just some of off-site photoshoot i did a range of different poses and camera angles because of the background it made the photos turn out better