CARDS FOR CUBS

SOCIAL MEDIA MARKETING PLAN

Group 9

Table of contents

01

02

03

04

05

06

An overview of Cards For Cubs

Business Overview

Some of the issues we’ve noticed

Current Issues

This is how we plan to help

The Plan

Explanation on how to use that business account

Business Account

The benefits of having one

Pros of Having one

New ideas for content

Content Ideas

Mission Statement

We as Group 9 want to support Cards for Cubs in anyway we can.

• We want to help optimize your Instagram
• We created a new survey to give to volunteers
• As well as help with content ideas

Business Overview

01

An overview of Cards For Cubs

Cards For Cubs

From what we have learned about this unique non profit organization, is that we really want to make sure we bring more awareness to this organization. We understand that there is a lack of card maker volunteers and also card organizers. By making sure there is constant feedback from new volunteers and an optimized social media platform, we hope to increase Cards for Cubs brand awareness and get more volunteers in the door. We understand that there are big plans in the future and we hope with our help, you can reach that 100,000 card goal in 2023.

Current Issues

02

Some issues we’ve noticed and some solutions

The Issues

Not enough card organizers

Ethical ways to show the process

Not enough Awareness

Not enough card makers

Despite the constant need for cards, the lack of consistent card maker/organizer volunteers is an issue. If there is not enough volunteers to help, there might be a risk of quality control present. There is also concerns about the social media platforms. The first concern is that Cards For Cubs can’t show the full impact of the cards due to the legality of things. Due to the subject, you legally can not get testimonials from children in the foster system, it is also unethical. The second concern is how do we do show everything in an ethical way on social media to bring awareness.

Why are these issues happening/solutions

We as a group have decided that due to the subject of nature to give creative ideas to show how the whole Cards For Cubs process really works. We believe that the issues keep presisiting due to the lack of awareness. For example, we can show the process in a legal/ethical way on social media by gaining new testimonials from new/present volunteers. We can also optimize the Cards For Cubs Instagram by making the account into a business account. Doing so, we will get more insight of the demographics and create new content based on what is being shown from the dashboard/analytics. With all of this in mind, we can raise awareness and gain more volunteers with this method.

The lack of volunteers involved. As well as not enough brand awareness & insights of the organization.

PROBLEM

Optimizing Instagram by making it a Business Account. Doing so will increase brand awareness and volunteers.

SOLUTION

The Plan

03

Here is what we are planning to do

The Plan

We as a group creating a survey, will help gather new volunteer testimonials that we could add to IG and the Website

Create a Google survey

By providing Instructions on how to make the CFC instagram a business account instead

Step by Step on How to make A business account

Google Survey

• This is how it will look (we will give you access to it)
• It will provide the volunteers questions on how difficult was signing up was, rating how the work was, rating the overall experience, feedback, and their testimonials.
• We do suggest making a QR Code of this, to make it easier for volunteers to access and complete at the end of the day. A link could be use for people making cards outside the building.

Using The Google Survey

Have the volunteer complete the survey

Step 2

Look at the survey for insight, feedback and testimonial

Step 3

Before a volunteer leaves, let them know about the survey, have them scan a QR Code of it

Step 1

Add those testimonials to an Instagram Highlight, or make content. As well as add it to the website

Step 4

In More Detail

• Having a QR code of the google survey will make it more user friendly for present and new volunteers

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• Placing the QR code of the survey somewhere near the front of the Cards For Cubs headquarters doors as its own station so it stands out

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• Clearly communicate the importance of this survey and make it mandatory

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• Use a link of the survey for volunteers who participate outside the headquarters/ won’t be in the building

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• Use the survey for more insight and testimonials

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• Use the results for content for Instagram and the website to showcase the responses & give a “behind the scenes” look

The Benefits Of The Survey

Some benefits from this is:

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• How quick and easy it is to use

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• It is cost-effective compared to other forms of market research

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• Real-time feedback, so you can quickly see results and analyze the data

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• Gain testimonials to showcase social proof while building relationships & trust.

Business Account

04

How to use your business account to your advantage

How To Use It To Your Advantage

• Use Hashtags and location tags

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• Engage with your followers

• Use instagram insights

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• Run ads (optional)

• Utilize User-Generated Content

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• Collab with other accounts

Overall

Using relevant hashtags and location tags with posts will increase your reach and visibility. It is already proven that posts with hashtags and even their location tagged do better than posts that don’t use hashtags and location. Make sure to research which hashtags are more effective for your cause. Engage with your followers by responding to comments and messages. You can even follow relevant accounts and volunteers to build relationships and increase engagement. Don’t forget to use Instagram insights as well. Use that feature to track the performance of your posts, stories and adjust your content strategy when need be. You can also choose to run ads by boosting some of your posts. Consider running ads to reach a wider audience and promote the business by targeting your market audience. Remember that people do not like to be promoted a lot, so use the 80/20 rule, 80% educating, entertaining, etc, and 20% promoting the cause. Utilize user generated content created by followers and volunteers. Share photos, videos and stories from them and tag them. And finally, collaborate with other accounts. Doing so can help you reach new audiences and build relationships with businesses and even volunteers.

Pros Of Having One

05

Having a Instagram Business Account offers benefits

Several Benefits

Keep using hashtags and use location tags

Increased Visibility

Connect with your audience with direct messaging

Connect w/ Audience

You now have the option to run ads

Ad Options/ Run Ads

You now have access to information about your audience

Analytics/ Insights

Increased Visibility

With increased visibility, it can help raise awareness about Cards For Cubs mission and impact. With this, there could be a greater reach and influence, which allow Cards For Cubs to gain more volunteers

Analytics & Insights

Being able to see your analytics and insights can provide you with valuable information that could potentially improve operations. For example, you can target your audience and post content at the right times on instagram. You will be able to measure social media success and use it to your advantage.

Connect With Your Audience

With the business account, to connect with your audience, you could use hashtags and post locations to be more discoverable. Engage with your followers and share user-generated content to show that you value and appreciate their support. Don’t forget to post on Instagram stories to engage with the followers.

Advertising and promotion

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• It is completely up to y’all if you would like to have paid posts
• It is not necessary but it is a new feature that comes with the business account

If You Do Want To Use Ads:

• Instagram makes it simple to boost posts
• You do have to spend money on it to boost posts (which you can control)
• If your post is high quality, you should be able to make that post into an ad
• You can do this through the app, or feel free to use Facebook Ads Manager, which you should be able to access through your facebook account.

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With a Business Account will boost credibility & raise awareness

Overall

Overall, having a business instagram account is beneficial for Cards For Cubs due to being able to connect with the audience and showcase the mission with a even wider audience. By sharing new content and managing analytics with the business account, Cards For Cubs can raise awareness with their cause, engage with their audience and others, build a sense of community and eventually attract more volunteers to help out and spread the word.

Content Ideas

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With new testimonials from our survey, there's new content to be made

Testimonial Content

Making sure people take the Survey before they leave

Google Survey

Updating the website constantly with the new testimonials

Website

Updating Instagram highlights with new testimonials and creating new content

Instagram

GS

WEB

IG

Google Survey

The first step for new content is using that survey to get testimonials and feedback

Website

With the website, add a section for volunteer testimonials somewhere on the page. Doing this will help build relationships & authenticity

Adding Testimonials To Website

With the testimonials:

• Having the testimonials on the website can showcase your volunteers

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• Update the testimonials tab with consistency.

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• Doing so, will help boost credibility, trust, insight and builds a sense of community.

Instagram

Adding/using the testimonials on IG for content can be beneficial for the brand and cause

Optimal Times To Post Content

Instagram algorithm prioritizes recency:

• Best days & Times to post:

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• Monday- 2:00 pm
• Tuesday- 11:00 am
• Wednesday- 1:00 pm
• Thursday- 2:00 pm
• Friday- 4:00 pm
• Saturday- 11:00 am
• Sunday- 7:00 pm

• Use a content calendar like Meta Business Suite or even Hootsuite to plan out your content and see analytics.
• If wanting to use Hootsuite to manage all of your socials it will cost money. For nonprofits it will be 75% off.

Tips For Finding The Best Times To Post

A few things to consider:

• Review your top performing posts

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• Check when your audience is most active online

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• Post in your audience’s time zone

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• Always monitor & adjust content when necessary

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• Show consistency in posting

Instagram Content (highlights)

• Adding testimonials to your Instagram highlights makes it more accessible
• Updating your testimonial highlights is also good. With social media consistency is key.
• The best times to post IG Stories is between 9:00am-11am & 1:00pm-3:00pm

Instagram Content (reels)

Best times to post reels:

• Usually Tuesday, Wednesday and Thursday
• Best times to post these Reels on these days are between 11:00am-2:00pm and as well 7:00pm-9:00pm
• You can also post your IG reels to TikTok as well.

CONTENT IDEAS:

• Making an animation reel of how to make a card, show the process from start to finish with upbeat music.

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• Show behind the scenes of the organization’s volunteers in action, include a voice over explaining their impact of their work.

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• Use trending songs and sounds to create a montage of uplifting moments.

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• Create a “day in the life” reel showcasing the daily routine of the organization, the process, and more.

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• Share testimonials of volunteers and others to amplify the impact of the organization’s work.

Instagram Content (posts)

• Post between 10:00am-2:00pm during the week, and 9:00am-11:00pm on the weekends.
• Wednesdays are typically the best days to post on Instagram (followed by Monday & Thursday)

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CONTENT IDEAS:

• Highlight volunteer stories, share stories of volunteers who have contributed.

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• Promote volunteer opportunities and share information about upcoming events and how can people get involved.

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• Create an infographic to share about statistics & facts about the needs for cards/ the impact it has on foster kids emotional wellbeing

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• Collaborate with “influencers”, partner up with your volunteer card makers who are passionate about the cause.

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• Provide tips and tricks for making cards, share tutorials on how to make cards.

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• Lastly, share some inspirational quotes and tie it back to the organization.

Overall & Tips

Consistency is key. Posting regularly on your socials will help you reach a wider audience. Especially with instagram, will help the algorithm promote your page to followers and potential volunteers. Regularly posting on your socials can help you attract and retain your volunteers because it will help keep your organization top of mind, show the impact and reach a wider audience. When posting on instagram, keep in mind that the optimal times and days to post, are just a suggestion. Keeping up with your insights and metrics of when your audience is online can help Cards For Cubs social media be more successful. It is important to also post high quality stories, reels and posts with engaging content to maintain and even grow your following on the platform. For your captions you can use emojis, and even ask questions to your audiences to catch their attention. Since Cards For Cubs have a friendly, inspirational and colorful tone of voice, you can get away with being fun and colorful with emojis. Be authentic, engaging and inspiring with your posts. Staying true to the brand and the mission, your followers and future audiences are more likely to connect with your organization and support your cause.

100,000 Cards

With the optimization of your socials (IG & Website), hopefully Cards For Cubs can hit the 100,000 Cards milestone this year!