Cipher

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Neeharika Jha

Arya Mane

Siddhi Naik

Problem Statement

Movies often blend multiple genres to cater to a broad audience, but they’re typically marketed under a single dominant genre. This creates a challenge for viewers who rely on trailers to decide if a film aligns with their preferences. Traditional trailers focus on a single highlight or storyline, which may not resonate with viewers who have specific genre preferences. As a result, people may skip movies that would otherwise appeal to them simply because the trailer doesn’t showcase the aspects they’d enjoy. This one-size-fits-all approach in trailers limits the movie’s reach and can lead to underappreciation of quality films with diverse storylines.

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Studies indicate that Gen Z has an average attention span of about 8 seconds, approximately 70% of Gen Z viewers reported that they would skip a trailer if it does not grab their attention within the first few seconds.

Key Issues & Solution

• Single Genre Focus in Marketing
• Short Attention Spans of Gen Z
• Limited Audience Reach
• Lack of Recognition for Dual Genre Filmmakers

Solution: AI-Driven, Genre-Specific Trailer Creation

Our approach starts by inputting a movie and its subtitle file into the AI system to analyze each scene’s emotional tone through sentiment analysis, identifying moods like humor, suspense, or intensity. Based on this analysis, we’ll filter scenes to match the target genre, selecting lighthearted moments for a comedy or intense sequences for an action trailer. Finally, the AI compiles these selected scenes into a cohesive, genre-specific trailer that aligns with viewer preferences, enhancing engagement and expanding reach.

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Tech Stack & FlowChart

• Frontend - Css, HTML, Javascript
• Sentiment Analysis - Hugging Face Transformer
• Python Libraries - MoviePy
• Integration - Flask

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Team : Cipher

Impact

• Expanded Audience Reach: Customized trailers appeal to diverse demographics, increasing viewership.
• Better Viewer Engagement: Multi-highlight trailers capture attention quickly, especially for Gen Z with shorter attention spans.
• Boost for Underrepresented Genres: Dual-genre filmmakers gain visibility, increasing recognition and appreciation for unique storytelling.
• Data-Driven Insights: Engagement metrics from tailored trailers guide future marketing and content strategies.

Benefits of the Solution

• Increased Ticket Sales: Personalized trailers attract more viewers by aligning with varied genre interests.
• Cost-Effective Marketing: AI-driven trailers maximize ad spend by targeting specific audiences across platforms.
• Enhanced Film Appreciation: Showcasing multiple story aspects helps viewers connect with different elements, boosting engagement.
• Broad Genre Appeal: By appealing to multiple genres, films can reach niche fanbases and mainstream audiences alike.
• Optimized Production Insights: Data on audience responses informs studios on popular genres and storyline elements.

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Impact and Benefits

Feasibility Analysis

• Technical: AI-driven video editing and natural language processing tools are capable of generating trailers focused on different story aspects.
• Market: Strong interest from film studios and streaming services exists for personalized marketing to reach varied demographics.
• Financial: Initial investment for AI model training and integration is necessary, with potential revenue from subscription or licensing fees.
• Operational: Routine updates and user feedback integration are needed to refine the AI model and ensure relevance in trailer content.

Potential Challenges and Risks

• Technical: Ensuring AI accurately understands genre-specific nuances and storytelling elements can be complex.
• Market: Some viewers may still prefer traditional trailers or doubt AI’s ability to capture a movie’s essence.
• Financial: High initial costs for data collection, model training, and cloud infrastructure might impact profitability.
• Operational: Compliance with copyright and content usage laws is essential to avoid legal issues.

Feasibility and Potential Risks

By leveraging AI to create tailored, genre-specific trailers, we address the limitations of traditional, one-size-fits-all movie marketing. This approach not only enhances viewer engagement by aligning trailers with diverse preferences but also expands a movie's reach, attracting a broader audience. As AI continues to refine this process, genre-focused trailers will become an essential tool in connecting audiences with films they might otherwise overlook, boosting both appreciation and viewership for a wide range of movies.

Conclusion

Thank you