Increasing our Influence through Social Media in the Classroom and Beyond�https://www.arendale.org/2023-nclca-social-media

David

Arendale

Univ. of

Minnesota

Email

Listservs

Social

Media

Who Do You Want to Influence?

• Students in your class
• Colleagues in your professional association
• Decision-makers at your institution, state, or national level
• General public
• Others

Email

listserv

Social

Media

Four Social Media Message Tools

• PowToon animation announcement videos
• Animoto photo, text, and music videos
• Invideo AI videos based on text
• Audio and video podcasts

Email

listserv

Social

Media

Advice Before Implementing

• Involve your students as media development teams. Do not do this solo.
• Study resources on David’s website
• YouTube has plenty of tutorials along with the social media channel website
• Channels range from free to expensive for full-featured and removing the watermarks
• Tackle one social media channel at a time
• The learning curve is steep with some

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Powtoon Animation Videos

• https://www.powtoon.com/edu-home/
• Powtoon one example of animation videos.
• Templates provided to help get started with creating videos.
• Professional level options for creation of videos for downloading and leaving videos online.
• Most difficult social media message creator.
• Powtoon provides an online training course plus many YouTube tutorials.

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Animoto Music and Photo Videos

• https://animoto.com/education/classroom
• Animoto one example of photo, text, and brief video clip video
• Anyone can register for a free account with Animoto watermark. Paid plans with more features and as result removes the watermark.
• Second easiest of the four SM message creators.

Invideo AI Video Maker

• https://ai.invideo.io/signup
• Invideo AI one example of AI generated brief videos from your text.
• Numerous options for directing AI in creation of the video for downloading as MP4 file.
• Simply copy and paste text for Invideo AI to use when creating video that includes Getty image library.
• The most simple SM message creator.

Podcasting

• https://www.arendale.org/podcasting-resources
• Podcasting is a way to send audio or video shows to people who subscribe to them
• Podcasting can be as easy or as complicated as you want it to be
• Focus on the message that to share in a conversation and ignore most of the rest
• Easiest to create a show through Spotify, https://podcasters.spotify.com/ With Spotify, you can be podcasting in five minutes

Advice Before Implementing

• Involve your students as media development teams. Do not do this solo.
• Study resources on David’s website
• YouTube has plenty of tutorials along with the social media channel website
• Channels range from free to expensive for full-featured and removing the watermarks
• Tackle one social media channel at a time
• The learning curve is steep with some

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Kathryn E. Linder, 2018

Stylus Publishing

12

David Arendale, Ph.D. Associate Professor Emeritus

University of Minnesota

arendale@umn.edu

https://arendale.org

https://www.arendale.org/2023-nclca-social-media

https://davidmedia.org

612-812-0032

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