Edson College
Marketing Tool Kit
Version 2.0
Updated 8-4-2025
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ASU has strict brand guidelines designed to ensure consistency in presentation across the university. The ASU Marketing Hub is the umbrella entity of brand management and provides guidance and assistance. Here are the most commonly used brand elements:
Guidelines contain directives and downloadable materials, including:
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Brand Guidelines
EXAMPLES:
ASU has specific rules around use of logos, which include the following branding elements:
Sparky has limited approved uses that requires pre-approval for use.
Request a unit logo or word mark
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Logo Use
EXAMPLES:
Edson College-branded PowerPoint Templates
Additional slides:
Edson College facts and figures
NEW! Edson College FY 26 facts & figures slide deck
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PowerPoint Presentations
EXAMPLES:
At some point you may need videos or images for use in promotional materials or on your website, or to request a photographer or videographer for a specific project. There are a number of different ways to do this:
Looking for an Edson-specific photo or video or need graphic design help? Submit a Marketing Request Form!
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Photos, Videos and Images
EXAMPLES:
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Developing Content
Edson College Marcom can help you develop content consistent with the ASU brand. The department can also serve in a copy editing and review capacity. Below are links to key elements of the ASU brand writing guide.
Strategic use of social media including Facebook, LinkedIn, X and Instagram can help:
For a consultation on how to create and implement (or expand) a robust social media campaign, contact Amanda Goodman.
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Social Media
Follow Edson College on social!
Ensuring website content is current and regularly updated is essential. Conduct quarterly internal reviews to assess the following:
Marcom will assist in making updates, showing you how to incorporate SEO to drive traffic (Understanding SEO) and assess where your traffic is coming from. If you need immediate assistance, or find incorrect information or broken links on your site or other Edson College sites, please send a message to Lisa.McQuerrey@asu.edu.
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Website Content
If you are making updates to your website yourself, here are guidelines to follow.
When programs, events or achievements are high-profile enough to warrant media involvement, we can work closely with ASU Media Relations to generate interest. This typically includes a consultation in which we define audience, impact and potential placement/coverage opportunities. This is handled on a case-by-case basis. For a consultation, email Amanda.Goodman@asu.edu.
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Media & Public Relations
Edson College hosts numerous events throughout the year, both internal and external. An Edson College Events website has been created to help Edson employees as they plan, coordinate and execute their events. For questions about event support, please contact Alexa.Kirkpatrick@asu.edu.
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Events
The ASU Print Lab is a one-stop shop for branded printing needs, ranging from signage to apparel. For information, visit ASU Print and Imaging Lab.
Outside ASU vendors that can aid in developing branded apparel designs include:
Looking for graphic design help? Submit a Marketing Request Form!
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Printing
QR codes are a fast and efficient way to direct prospective students and partners to online information, event registrations, downloads, forms, web pages and email addresses. We strongly encourage you to create custom QR codes on display signs, event registration and even business cards. The process is simple to DIY, or you may request assistance from marketing by reaching out to Lisa.McQuerrey@asu.edu. Scan the code to the right and use the login below to get started!
Email: lmcquer1@asu.edu
Password: EdsonCodeGen2022
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QR Codes
Issuu is an easy-to-use desktop publishing program that supports easy creation of simple yet professional DIY reports, catalogues and presentations.
Email: lisa.mcquerrey@asu.edu
Username: EdsonCollege
Password: EdsonCollege
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Issuu digital publishing tool
At Edson College, we are committed to cultivating a culture of belonging that honors the unique backgrounds and experiences of our students, faculty and staff.
Visit our new website and take advantage of all the resources we have to offer!
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Belonging at Edson
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Other Resources
DATABASES
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