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August Email Marketing Report

For All Line

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Campaign SMART goals & activities

Goal 1: Grow the email subscriber list by 12,000 people by the end of September by partnering with social and paid media specialists and launching an email referral program that offers discounts to existing subscribers
Goal 2: Increase the monthly conversion rate of current subscribers by 2% within six months of launch by segmenting the email list for the For All line of products.

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Campaign KPIs

New subscribers added
Conversion rate
Open rate
Click-to-open rate

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New email subscribers added

Goal

12K new subs by end of Sept.

Gap to target

Aug: 3,337

Launch

Summary:

Monthly subscriber list growth rate has increased each month since April, but not enough to reach our goal of 12,000 new subscribers by the end of September. The larger jump in subscriber numbers (>400) in July suggests that the publicity around the launch of the For All line may have contributed to the increase. We are still over 3,000 subscribers from our target, so if we continue to add 2,000 new subscribers each month, we will reach our goal in October.

Recommendations:

These results suggest that our goal may have been slightly too ambitious. We should meet our target only a couple of weeks late, however, so no specific action is needed. We’ll continue to track new subscriber metrics to determine whether these numbers will continue to increase, hold steady, or return to pre-launch levels.

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Monthly conversion rates

Goal

Increase 2% by end of Dec.

Launch

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Weekly open rates vs. click-to-open rates

Industry benchmarks

Open rate: 20%

Click-to-open rate: 3%

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Conclusion and next steps

Campaign performance:

New subscribers increasing naturally post-launch
Rising conversion rates despite CTOR remaining below industry average

Action items include:

Continuing to monitor KPI performance
Run A/B tests to optimize CTR to increase conversions

Future recommendations:

Evaluate future campaign timeline and goals based on results
Build email lists earlier
Run more pre-campaign A/B tests