Musician Shield
Prowess - Group F
A Prowess Project
Shanaya K. Provhit
Gregory Morris
OUR TEAM
Product Marketing Specialist
B.Sc. in Marketing
MBA - Design Thinking
Application Analyst
Passionate about product and data.
MBA in IT Management
Research & Problem
01
Market & competition
02
Product
03
Pricing
04
Assumptions
05
Project Outline
Research & Problem
01
Research
Music industry business model overview
Labels
Revenue Streams
Unit Economics
State of the
Current Industry
Problem
As an early stage independent musician, managing career is overwhelming and confusing in ever evolving complex music industry. There are multitude of revenue opportunities for musicians that are difficult to manage and takes away time from what they like to do the best: making music.
While making music is trial and error, managing your music career shouldn’t be.
Personas
Artist
Problem vs. solution
Product
Business model
Market & competition
Mercury is small
Mercury
Entertainment Lawyer
Problem vs. solution
Product
Business model
Market & competition
Mercury is small
Mercury
Financial Service Firm
Problem vs. solution
Product
Business model
Market & competition
Mercury is small
Mercury
Solution
One platform that provides a holistic picture of all the revenue streams and professional resources for the independent artist so they are empowered to manage their time, money and musical career strategically.
Market & Competition
02
$2B
by 2028
MARKET SIZE TRENDS IN VERTICAL INDUSTRIES
Financial
Service Apps
$60B
in 2026
Music
Streaming
$32B
in 2020
Musical
Copyright
$11B
in 2022
Online Legal
Services
Budgeting apps provide access to managing finances, resources and credits lines giving user an opportunity to meet their financial goals.
Tracking revenue from many streaming services is crucial to tap into this growing market.
Copyright law is complex to understand and requires legal services to execute without flaws.
A dimension of providing legal services whether trademark or contract by making it accessible online.
Financial
Service Apps
Music
Streaming
Musical
Copyright
Online Legal
Services
Musician Shield
Musician Shield will give
Independent artists access to a niche-specific budgeting app, legal services, educational resources and its most important feature the revenue streaming dashboard from different music streaming platforms.
WHY THESE VERTICAL INDUSTRY TRENDS ARE IMPORTANT FOR MUSICIAN SHIELD
Them
Us
Musician Shield is a platform catered to musicians by giving them access to all of their revenue data on one platform and provide beneficial resources to grow their music career successfully.
Patreon - Helps build community for artists and direct payments from fans
Mint - Provides opportunity for people to manage their complete financial picture
Legal Zoom - Provides legal services to its clients
Product
03
Educational Resources
Professional Resources
Music Dashboard
FEATURES
Webinars and blogs on legal and finance and music industry Wiki
Access to music, legal, and financial professionals.
Interactive dashboard of digital revenue streams.
Music Professionals
PARTNERSHIPS
Guest Speakers
Financing
Legal Support
Music Distributors
Music Industry
Music career development mentorship.
Professional informational or fireside chat webinars.
Financing for musicians.
Access to entertainment layers.
Music distributors that focus on indie artists.
Various product advertising.
PRODUCT DEMO
Musician
Shield
Artist
Dashboard
Wireframe
Pricing
04
Our Plans
Free 30-day starter plan access for new clients
Plans | Starter | Basic Includes Starter Features | Premium Includes Basic and Starter |
Cost per month | $7.99 | $14.99 | $29.99 |
Music Stream Revenue Dashboard Access | 4 streaming revenues | 8 streaming revenues | 16 streaming revenues |
Education Resources | Pay in full | Half-Price | Included |
Legal and Financial Resources | Pay in full | Discount | Included |