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Don’t Feel Blue, Jet Blue

Real-time actionable feedback

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Team

Jessica

MIT ‘23

Michael

Duke ‘23

Bhavesh

Macaulay ‘22

Jonathan

Binghamton ‘21

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The Problem:

Collapsing Markets

  • Satisfaction ↑
  • Markets
  • Convergence

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Hypothesis

Given real-time segmented analysis, airlines can improve customer satisfaction.

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Brainstorming:

a

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User Research

  • Medium: Online, in-person
    • Timeliness
    • Availability
    • Cost
    • Legroom

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Iteration

Low-fi

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Don’t feel blue, jet blue!

DEMO!