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Visualize Insights:

Mix

STRATEGIC FRAMEWORKS

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Strategic Problem Solving

OUR PROVEN FRAMEWORK

Frame the Problem

1

Visualize Insights

2

Enable Decisions

3

Mobilize Action

4

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Mix & Composition

Simple Mix

USE IT

Visualize the mix to illustrate the composition or a change in composition.

​

Mekko Mix

Type A

Type B

From

To

20

48

80

52

Cat A

Cat B

Cat C

Cat D

100%

100%

100%

Type B

Type A

Simple

Used to show change in % mix between 2 time periods.

1

Mekko

Powerful but potentially overwhelming; to use sparingly. Best used in market and portfolio analyses to give a broad understanding of composition.

Units

2

Units

1

2

Example Use Cases

  • Revenue, Marging Changes over time
  • Occurrence or sentiment comparisons over time

​

Example Use Cases

  • TAM, Market size & share composition
  • Portfolio composition

Visualize

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Services Are Critical to Total Hero Product Performance

From

To

20

48

80

52

100%

Platform

Services

EXAMPLE

Visualize

~50% of Product A revenue from Services

Hero Product drives majority of revenue

  • Legacy SKUs continue to provide foundation for business results
  • “Good” and “Better” Product A SKUs provide 50% total company revenue

​

Services associated with Product A are Kinetix’s best opportunity for topline growth

  • Platform and Services revenue attributed to Product A drive ~50% total topline
  • Relatively stable, recurring opportunity with little change in demand
  • Low effort drive growth to date

Annual Revenue Mix%, FY23

Source: Lorem ipsum.

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Hero Product Driving ~50% Revenue �Product A Services drive one quarter of Kinetix total revenue.

Services

Type B

Prod A

Prod B

Prod C

Prod D

100%

EXAMPLE

Visualize

Product A Drives Majority of Kinetix Revenue

Hero Product drives majority of revenue

  • Platform and Services revenue attributed to Product A drive 48% of total topline
  • Legacy “Good” and “Better” SKUs drive majority of Product A platfom revenue

​

Product A Services are a key revenue driver for Kinetix overall

  • Product A Services contribute ~25% of total revenue
  • Low variability revenue source with demand from top customers

Cumulative % Revenue by SKU, FY23

Source: Lorem ipsum.

100%

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