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Project #1

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Storyboard

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Project Brief

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Project Brief (Individual)

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- Create a storyboard for a TV commercial (30 secs)

- It must be for an existing company/product

- It should be marketed to a different audience

(eg sports car advertised to women, Candy advertised to adults)

- Track your progress on your blog

- Write a 600 word creative critical self reflection of your work

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Timeline

Week

Topic

For next lesson

2

Project brief, Research

Analysis of 5 commercials

3

Research, demographics

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4

Planning

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5

Planning

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6

How to storyboard

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7

Storyboard

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8

Critical Analysis

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9

All

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10

DEADLINE

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BLOG (from Cambridge)

Process

Each candidate must have an individual blog which is started at the beginning of the project, which will comprise the complete evidence for the moderator at the end of each project. Each blog should contain:

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- the process of research, planning and production

- any refinement, changes or edits made, and reflections on key moments

- all individual contributions to any task undertaken as a group

- evidence of any preliminary exercises

- the final finished product, clearly labelled

- the critical reflection (see below), clearly labelled.

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BLOG

Included in your blog;

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  • Analysis of current commercials for your product
  • Analysis of commercials aimed at your target audience (other products)
  • Research from other areas (print, TV, film)
  • Any practical work that we have done in class (eg camera angle summary)
  • Inspirations
  • Progress (including changes or adjustments)
  • Final product
  • Critical self-reflection

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CRITICAL SELF-REFLECTION

On completion of the product, candidates must creatively reflect upon their work. Candidates may use any digital format, such as director commentaries, a presentation with voiceover, podcasts or screencasts. Candidates may use a different digital format to explore each of the compulsory questions. The creative critical reflection should be produced and presented individually.

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Candidates must explore the following compulsory questions:

  • How does your product use or challenge conventions and how does it represent social groups or issues?
  • How does your product engage with audiences and how would it be distributed as a real media text?
  • How did your production skills develop throughout this project?
  • How did you integrate technologies – software, hardware and online – in this project?

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