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SwitchON Foundation to launch Move for Earth movement to celebrate and inspire Climate Action in North Bengal
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23rd December 2023 , Kalimpong, West Bengal
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SwitchON Foundation, on the eve of Kisan Diwas announced the launch of the ‘Move for Earth’ movement in North Bengal to celebrate and inspire Climate Action with a purpose to build a smarter and brighter future for ourselves, our children, our farmers and life on earth. After a meaningful start of the movement in West Bengal and Odisha in the start of the year, Mr. Vinay Jaju, Co-founder of SwitchON Foundation will be cycling over 864 km across different states in East India including around 400 kms in North Bengal and connecting with over 2,000 farmers, women and youth.
The North Bengal leg of the Cycle Yatra will commence on December 24, 2023, from Dalkhola and then pass through Ghoom, Kalimpong, Siliguri and culminate in Jalpaiguri on Dec 27, 2023. SwitchON will join the Crest to Coast cycle racing team for the first two days of the ride collaborating with them as sustainability partners. On Dec 26, 2023 , key stakeholders shall flag off the Cycle Yatra from Kalimpong. This initiative will encourage urgent climate action and facilitate purposeful events and activities that will range from skill development training, stakeholder meetings, FPC capacity building, workshops on promoting renewable energy, sustainable agriculture and horticulture with a special focus on small tea growers of the region.
SwitchON announced the schedule of this four- day Cycle Yatra across North Bengal as part of the ‘Move for Earth’ movement, which will engage Farmers, Youth, Government, Financiers, Technologists and Civil Society Organizations through its journey, and offer solutions to community-specific issues of North Bengal. This movement aims to unite and amplify the collective voice of Climate Champions, equip communities with key tools, resources, new age skills and create a networked ecosystem for them to be the ambassadors of change.
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