Go-to-Market (GTM) �Strategy
Template
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GTM Template
No Jargon or long old strategic documents!
This is our internal step-by-step record for Product launch.
(Just be honest when you fill it up)
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If You’re One of the these, You Surely Need a GTM
Now that you know you’re on the list, let us understand - What is GTM?
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What is a Go-to-Market (GTM) Strategy?
The Product Marketers call it the bread and butter of Product Marketing. They say a Go-to-Market strategy can either make or break your Product.
In simple terms, it is a framework used for your marketing and sales process to solve a meaningful customer problem and grow your business through a new product launch or upgrading an existing product.
Let’s Begin…
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Product Tagline
[Mention in one line Why people should buy your product].
Few Examples:
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Your Story
Never straightforwardly pitch your product. Your audience loves to hear a story.
#Frame a Story based on the Problem you solve and offer them a Solution.
#The Solution is the product you are about to launch.
#Support your Solution with examples - Customer Success stories, case studies, testimonials, etc.
(Nobody likes to read long documents to know what made you launch the product)
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Your Company Information
[Now that you have built your Product tagline and framed your Story, enter your Company details, your Mission & Vision]
Company Name:
Founded Year:
Mission:
Vision:
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Value Proposition
What is the real-world problem that your product solves?
How does it solve the problem better than other similar products in the market?
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Your Target Market
Who is the ideal audience of your product or service?
[Identify your target audience based on geography, demographics, profession and sector].
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Your Customers
[Showcase your best customers/client logos/pick ones that would serve as references].
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Product Positioning
What your customers have to believe in order to take action?
[Compare your strengths and weaknesses to your competitors]
STRENGTH | WEAKNESSES |
OPPORTUNITIES | THREATS |
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Your Product
What sets you apart from your competitors? [Analyze your company's product strategy and compare with your competitors]
| Your Company | Competitor #1 | Competitor #2 | Competitor #3 |
Feature #1 | | | | |
Feature #2 | | | | |
Feature #3 | | | | |
Feature #4 | | | | |
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Product Market Fit
Don't take product market fit for granted; keep innovating along with market and customer trends.
#Your customer knows how they can receive value from your product.
#Which target market is realising the most value?
#What part of your product or service is delivering the most value to your customer?
#How can you assure to keep your customers satisfied in the long run?
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Product Pricing
Showcase your pricing plans along with features you provide in each
| Basic | Standard | Premium |
Price | __$ | __$ | __$ |
Feature #1 | | | |
Feature #2 | | | |
Feature #3 | | | |
Feature #4 | | | |
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[Plot the framework for acquiring new customers and driving sales through new product promotion]
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Make a list of everything you want to strategize for marketing your product
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Design
Learn more →
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Set a time frame for marketing your product through:
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Product Launch Checklist
Cross-check all above with Product Launch Plan checklist
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