MEDIA�LITERACY

A life toward reel World 🌎

Target audience- Age group 15-25

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रोजमर्रा की हमारी जिंदगी,

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खबरों के बीच गुम सी है;

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वास्तविक जीवन जीते हुए,

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आभासी दुनिया में खो-सी गई है;

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क्या सही है, क्या गलत है

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इस खोज में हर क्षण उलझन सी है;

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हां, देखो वक्त की प्रबलता यहां,

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Media के बीच फंसी-सी है;

लोगों के बीच होकर भी,

अकेलेपन का आहत यहां;

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है Media के उपयोग बहुत,

पर उसकी सही ज्ञान कहां;

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बढ़ते Technology में देख,

बन रही Reel की दुनिया;

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चले जहां में कहीं भी,

खबरों की जंजीर वहां;

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दिख रही खुशनुमा चेहरों में,

मायुसी छूपी-सी हैं ‌;

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हां,, रोजमर्रा की हमारी जिंदगी,

खबरों के बीच गुम सी है…..।

sukriti

What is media

• Media is a medium used to transfer the information from one source to another.

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• Media is itself a whole process consisting of various channels which ultimately aims to make the Communication process a whole lot easier.

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Types of Media:-

1. Print media- e.g. newspaper,magazine
2. Broadcast media- e.g.- T.V., radio, movies
3. Support media-

E.g.- out- door , adverting

1. Internet-

E.g.- social media

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• Oldest media
• Based on our choice
• E.g.- book, newspaper

• A system for transmitting audio only.
• Helpful for illiterate people

• A system for transmitting visual & sound both

• Technology based media
• We don't have any control on it.

What is media literacy?

• Media literacy is an education to identify different type of media and their usage.

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• Media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy

Why media literacy is important?

• In today's technological world there's no control of gathering information.

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• So,to identify the difference between fake and facts of information , media literacy is important.

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• Media literacy is important to consider the purpose of information we're viewing.

Concept of media literacy:-

• All media messages are constructed- The key behind this concept is to figure out who constructed the message,out of what materials and to what effect.

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• Media messages are created using a creative language with its own rule- Understanding the grammar,,syntax and metaphor of media help us to be less susceptible to manipulation.

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• Different perception of same media message - Differences in age, gender, educational and cultural upbringing will generate unique interpretations.

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Evolution of media literacy

• With evolving traditional media to new media era , the use of technology is increasing at surprising rate.

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• We are witnessing a change in human behaviour with the ongoing shift in media platforms.

Role of media literacy:-

• Help to acknowledge the use of different media platforms.

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• Through media literacy anyone can analyse media information in right way.

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• Assist to live differently in reel & real life.

Media literacy in youths

Nowadays,with changing times and changing equipments, youth are imprisoned in a cage despite being free.The misuse of media has led to development of insecurities in our youth's.

So,in order to cope with these problems which today's youth are facing,it's quite important to develop a sense of media literacy in them.

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Impact of media on youth’s:-

• They are more into comparing their lives from the reel World rather than enjoying their real self.

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• Excessive use of social media is impacting the mental health of youth's and is a leading cause of growing depression problem in them.

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• Suicide rate increase:-

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• Due to increase use of social media , suicide rates of teenagers are also increasing

2008

22018

~ 55%

Reel world

• Reel world means,” The deception of perfect world online”.

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• Majority of social media users posts the most exciting part of their life which led their followers in falsely believing that it is the accurate potraye of their real life.

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• Reel world provides individuals a platform to show their talents and at the same time it is used for entertainment purposes and expressing oneself.

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Trend of Reel world :-

• Meme sharing among youth

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• Making reel video with viral stuff

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• Using misinformation as strong tool

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• Using social media as marketing tool

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In the journey of reel, we're leaving our real life behind. Reels make us much happier without a doubt, but what about real life? Toady we all are suffering from “BTS” ( Behind The Scenes) disease. Who would think #Goreal ? Here everyone wants to be “BINOD” ,live their life like “BHUVAN BAM”and be cool like “CARRYMINATI”.

In the war of reel v/s real , we have to learn identify b/w Ravina Tandon & Twinkle khanna or else it'll spread like corona.

Real V/S Reel

“ FIGHT THE FAKE”-

• The dependence on media is increasing and so is the trend of spreading fake news .
• An individual with minimum media knowledge will surely fall for these fake news. It'll be harmful for him and people surrounding him.
• With proper media literacy,the problem of fake news can be tackled with effectiveness.

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Advantages to youths

• A proper knowledge of media can give society some very successful entrepreneurs.
• It can be a brilliant stage for anyone to show their works and talent to the whole world.
• helps in building of some very interesting and amusing skills & develope persanality which can amaze the world.

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Use in online world:-

• Media literacy can be one of the greatest asset one can possess in today's era.
• With more and more youths growing in this online world,media literacy is a must acquired knowledge not in day to day life but in workplace as well.
• The online world is getting more accessible and so is the rapid growth in spreading of fake and altered news,so in order to deal with tbe misinterpretation of data and news, media literacy is a must to live in online world.

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“ A new era human rights”

• In today's era, we've to deal with media in each and every aspect of life. It is an inseparable part of our lives now.
• So. in order to get proper access and proper gain of it, one must be fully aware of what media is and what purpose it serves.
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• As Right to education is a basic “human rights”,one can also consider that the right to media literacy is a must have right for humanity now.

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Don’t let media use you,

Use Your media by yourself

THANK YOU