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Lux Guest

Turning Stays into Experiences

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How Lux Guest Makes it Happen

Confidential | 2

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Problem: Internet is a Copy Machine

Confidential | 3

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Duplicate Content & Duplicate Experience

Confidential | 4

Why Should Guests Book Direct?
Why Should Google Rank your website first?
Channel managers standardized everything

Every OTA has your websites

Images
Amenities, Views, Activities
Descriptions

They have more listings

rank higher
can afford to pay more for clicks

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Solution: Don’t Sell Rooms but Experiences

Confidential | 5

Motel 6’s sells rooms

Bare bone or poor service
No Extras but cheap!

You Sell Experiences

Content & Recommendations
Referral to other businesses
Sell Experience’s/Upsells Yourself

Drive

New Revenue
Organic Traffic
Direct Bookings & Loyalty!

“Guests aren’t renting a home but making a memory” - Carl Shepherd

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Destination Service Marketing

Ski Tickets & Rentals
Groceries & Alcohol Delivered
Tours or Lessons
Beach Equipment
In Home Chef
Spa Services
Child Care & Child activities
Wedding or Group Event Services

Owner Services

Landscaping
Pool & Hot Tub Services
Boat & Dock Services
Design

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Why? 150K+ in Organic Monthly Traffic

Confidential | 7

Organic Traffic	159,595
Site Conversion	2.50%
Avg. Booking	$1,350
Booking Value	$5,386,331
Margin @30%	$1,615,899

Cost Savings
OTA Cost Savings (20%)	$1,077,266
Adword Savings	$356,388
Total	$1,433,654

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Traffic Opportunities

Confidential | 8

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Social + Destination

Social is the perfect channel to promote destination content.
Algorithms are hungry for content and users love travel inspiration
Perfect Match for Top of Funnel Travellers
How Do You Do it

Dynamic Creative across multiple social channels
Programmatic Posting
Conversion Tracking and tools

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Social Dynamic Travel Ads

Traditional Ads don’t take pricing or availability

Improve Return on Ad Spend by eliminating unavailable dates and users that bounce with sticker shock

ReTarget Cart Abandoners via Social

Email Cart Abandon campaigns work great but what if you didn’t get their email.

Sync Past Bookers to create look alike audiences

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Can I Make Money Upselling?

				# of properties	105
				# of stays	35		Avg Take Rate
				Total	3675		20%
Products		Price	Quantity	Attachment Rate	Sold	Sold	Margin	Rev per stay
Slope Ticket	Adult Full Day	$80.00	3	30%	3,308	264,600	$52,920	$126,000
	Kid Full Day	$60.00	3	30%	3,308	198,450	$39,690	$94,500
Season Passes	Family 4 Pack	$300.00	1	30%	1,103	330,750	$66,150	$472,500
Snowboard Rental	Adult	$40.00	3	30%	3,308	132,300	$26,460	$63,000
Helmet Rentals	Adult	$20.00	3	30%	3,308	66,150	$13,230	$31,500
Ski Lessons	time slots	$50.00	3	10%	1,103	55,125	$11,025	$13,125
					15,435	1,047,375	209,475	$305