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THE METHOD
Paramount worked with Prado to create an interactive animated video frame that showcased the 3 main characters from the film, Transformers: Rise of the Beasts, where viewers could select which feature they wanted to watch a video spotlight on. Prado provided precision-based targeted audience segmentation paired with our custom contextual targeting engine, along with real-time monitoring. The partnership resulted in increased reach, and high engagement levels (more than double the industry standard CTR).
AT A GLANCE
Paramount was seeking an innovative family-focused in-app ad solution to promote their forthcoming blockbuster movie, Transformers: Rise of the Beasts. This strategic initiative aimed to leverage an engaging mobile advertising solution to effectively target and engage audiences interested in the Transformers franchise, ensuring maximum reach and impact for this exciting release.
Prado Case Study 2023
THE RESULTS
5%
CTR
(Industry Avg is 1.9%)
Transformers:
Rise of the Beasts
3.8 million
Impressions served