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The History of Advertisements

Past, Present, and Future

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Year 10 Reading and Speaking

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Learning Outcomes

I can read a text and understand the main ideas and subsidiary ideas.

I can offer possible suggestions in a discussion where different points of view are being presented.

I can give feedback by providing an appropriate response in detail.

I can engage in a discussion by following the rules of turn management.

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In pairs, discuss the following questions...

  • Can you think about the time when the first adverts appeared?
  • Can you guess where and when these adverts appeared?
  • What do you think the first advertisements were promoting?

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Time to read...

Read the text provided and answer the questions that follow. When you finish you may check your answers with your partner.

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What are the qualities of an effective advert?

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Evaluating adverts from the past

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Evaluating adverts from the past

What product is this advert promoting?

Who is the intended audience of this advert?

Is this advert effective? Why/Why not? (Relate to the qualities listed earlier).

How does this advert reflect the culture of its time?

Do you think the slogan is appropriate?

How would this product be advertised in the present?

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Future trends in advertising...

In groups, modernise your advert – think of ideas that could be presented in the form of a reel, TikTok, Instagram or Facebook story, etc.

Create a situation where the product is being used, talked about, or recommended to someone.

You can either create a short script, a basic storyboard, or a role-play.