SEARCH ENGINE OPTIMIZATION

Rahmalia Gustini

Rahmalia Gustini

Mia is experienced in content creator and content writing at Media and NGO. One of the articles gets 9000+ views and 2nd place in popular news on the website.

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She is a digital marketing enthusiast and wants to learn a lot of new things from Seach Engine Optimization. Motto lifelong learning brings her to follow some courses especially belajarlagi.

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Education

Universitas Padjadjaran

2016-2020

BelajarLagiHQ

July - August 2022

BelajarLagiHQ

Oct - Nov 2022

Communication Management

GPA 3.77

Full Stack Digital Marketing

Basic fundamental digital marketing SMO, SEO, SEM, CRM.

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Top of 5 winner Capstone Project

from 43 group

SEO Specialization

SEO Fundamental, keyword research, On page and Off page optimization, analytics and report.

Experience

Content Creator

Indonesia Mengajar

Dec 2021- Apr 2022�

Content Writer

Info Garut

Jun - Aug 2021�

Organized and created 90+ content about education, teaching, human interest, and donation. Two content per day. The average contents get 200-500+ likes.

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The content segment is about donations, repost stories, collaboration, and throwbacks in education themes. The highest content engagement

gets 1k+ likes and 200+ comments.

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Created 40+ articles about Garut or general topics and optimize SEO on the InfoGarut website.

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The average article gets 100-300+views. One article gets 9000+ views and 2nd place popular news on the InfoGarut website.

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SEO SKILL & �Tools Profiency

Keyword Planner

SEO &

Content Marketing

Report & Analyze

Table of Contents

01

03

02

04

Website Overview

Site Internal Audit

Content Optimization

Analytic and Measurement

Table of Contents

01

Website Overview

Profile Website

Problem

Competitor

Target Audience

Profile Website

bertemudiri.com is a website that focuses on getting to know yourself with the goal of self-development. This content is based on the point of view of the author, accompanied by relevant journals or sources.

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bertemudiri.com is a lifelong process. If portrayed to an onion, humans have several layers to the core to know themselves.

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Target Audience

Demographic�- All gender�- 17- 35 years old�- SES D spend around 700-1 Mio (student)�- SES C1 spend around 1,5 Mio (worker)

Geographic�- Indonesia�- A city that has good internet access

Behavioral�- Use the internet for daily�- Interested in reading self development topic�- Process to know yourself

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Target Audience

Professional Goals�Want to know more about yourself, try and explore potential�

How you can help�-personal blog with self-development content�-trusted sources of journals & articles�-some assessment

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Challenges�Have not found the media that specifically provide information about knowing yourself and self-development

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Problem Statement

New Website

No Content Planning

Bounce Rate >90%

Low website traffic

No content and engagement, just URL domain.

A content plan helps to make structured content for a long time.

Visitors easily exit the page or website because not interesting.

New website and not populer or familiar, no one know

Competitor Analyze

Tools: Ubbersugest

The traffic organic keyword is good 12,576. DA 20 and have a 2784 backlink.

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Top three keyword about teman, people pleaser and rehat by SV.

DA is good min 20

Competitor Analyze

Tools: Ubbersugest

The traffic organic keyword is good 48,663. DA 35 and have a 9,924 backlink.

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Top three keyword about diam, unsur-unsur komunikasi dan budaya organisasi by SV.

DA is good min 20

Competitor Analyze

Tools: Ubbersugest

The traffic organic keyword is good 11,074. DA 32 and have a 4,494 backlink.

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Top three keyword about sepi, tes mental health, and tes mental by SV.

DA is good min 20

Competitor Analyze

Tools: SEO Minion

Based on keyword traffic every website which has a high SV 5k-30k, KD <55, and relevant to the website topic bertemudiri.com

Competitor Analyze

Tools: Ubbersuggest

In the keyword competitor analysis results, keyword references (long tail keyword for) that can be used for new websites bertemudiri and some of the changes are as follows:

Table of Contents

01

Site Internal Audit

SEO On Page

SEO Off Page

SEO Technical

SEO On Page

SEO On Page

Indexing Article

Yoast SEO Analysis

• only one article has been uploaded during bootcamp
• no internal links

SEO Off Page

A new website with one content has no backlink to build trust.

BUT

Try to find a website with a similar content niche and send a collaboration message for a backlink.

Subject: Tips or Method

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Hi (name)

Happy weekend! I just read your article on (domain) about (title) and I love the way you explained the details. It’s so helpful for readers!

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Noticed that you have several points mentioned in this article, if how about completing some points with tips or methods?

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I just published a similar article with the title Berpikir Kritis: 5 Cara Mudah Untuk Melatihnya and related to one of your articles. My website is a personal blog and focuses on self-development with journal sources which is an understandable explanation.

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I'd be happy if you give access reference for my first article with anchor text cara mudah untuk berpikir kritis or related text. Would you be interested in checking it out? Thank you!

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Regards,

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Rahmalia - bertemudiri.com

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Outline Reach Out

Technical Audit

INDEX✔️

SITEMAP✔️

HTTPS✔️

Technical Audit

CANONICAL LINK✔️

Page Speed Desktop

Page Speed Mobile

STATUS CODE✔️

*good, if all number page speed above 50

Table of Contents

01

Content

Optimization

Goals & Objective

Content Plan

Excecution

Keyword Research

Goals & Objective

Build awareness on the website bertemudiri.com

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• Uploading first 2 articles using keyword research with SV 100-1000
• Website traffic reaches 10+ visitors/users within 2 weeks
• Avg duration sessions min 1 minute
• Bounce rate min <70%

Goals

Objective

Keyword Research

Several topics will be discussed such as knowing yourself, self-development, opinions, and collaboration. There are several keywords too that will be used, but for the first article to be uploaded, the author chooses one topic to be developed from "self-development" which is about soft skills have 12,100 SV and 52% KD. for the topics discussed to be more structured and clear.

Keyword Research

The result of keyword “soft skill” at topic research

Choose critical thinking and time management for a content article

Keyword Research

Keyword Research

(Benchmark CTR & CVR)�https://www.wordstream.com/blog/ws/2022/05/18/search-advertising-benchmarks

The first rank traffic projection is on the keyword "critical thinking" with a traffic potential of 1,956

Content Plan

Bertemu Diri

Mengenal diri

Pengembangan Diri

Cerita Perjalanan

Kepribadian

Soft Skill

Hard Skill

Kolaborasi & Opini

Pillar Page

Cluster

Secondary Cluster

Link

Topic Structure

Content Plan

In Depth Content

Infographic

This type of content is used when it will deepen the topic discussed and is more structural so that the information provided is complete.

This type of content is used when the text presented is in the form of a story or many sub-topics such as the type or method so that it can be understood briefly.

glints.com

tirto.id

How to Guides

detik.com

This type of content is used when discussing how to with pointers briefly and clearly.

Type of contents

Content Plan

Content Research (Berpikir Kritis)

Content Plan

Content Research (Manajemen Waktu)

Content Plan

Editorial Plan

One article (Berpikir Kritis) has been uploaded and should optimization with an internal link and backlink.

SEO Effort

Excecution

Embed website links on multiple social media helps in increasing traffic.

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Keyword research should use more long tails for new websites.

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The need to also share content that has been written into a status to make it more visible to followers.

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SEO On Page

Excecution

Internal link at article “Manajemen Waktu Lebih Terbantu, Gunakan 5 Aplikasi Ini!”

Anchor text “cara berpikir kritis”

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Posted one article and optimized content

Anchor text

SEO On Page

Excecution

SEO Off Page

Excecution

Reach Out Message

talentiva.net

renovrainbow.com

iffiarahman.com

SEO Off Page

Excecution

Now website bertemudiri.com have a backlink with anchor text �“cara mudah untuk berpikir kritis” on talentiva.net.

Anchor text

Excecution

SEO Technical Audit

INDEX✔️

CANONICAL LINK✔️

STATUS CODE✔️

Table of Contents

01

Analytic and Measurement

Google Analytic

Result Details

Google Search Console

Key takeout

Google Analytic

WEBSITE OVERVIEW (ALL USERS)

Pageviews

Avg Time-Spent

Sessions

Users

Bounce Rate

25

55

00:00:33

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00:02:54

400%

120%

Week 2

Week 1

New Users

8

15

87.5%

Week 2

Week 1

6

11

83.3%

Week 2

Week 1

13

25

92.3%

Week 2

Week 1

46,15%

44.15%

4.3%

Week 2

Week 1

Week 2

Week 1

Week 1 : 10-16 Nov 2022�Week 2 : 17-23 Nov 2022

Google Analytic

WEBSITE OVERVIEW (ORGANIC GROWTH)

Pageviews

Avg Time-Spent

Sessions

Users

Bounce Rate

3

20

566%

Week 2

Week 1

New Users

1

1

= 0%

Week 2

Week 1

0

0

= 0%

Week 2

Week 1

1

4

300%

Week 2

Week 1

0,00%

25,00%

25%

Week 2

Week 1

Week 2

Week 1

00:00:41

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00:15:54

Week 1 : 10-16 Nov 2022�Week 2 : 17-23 Nov 2022

2.226%

Google Analytic

INSIGHT WEBSITE OVERVIEW (ALL USERS & TRAFFIC ORGANIC)

• Website overview for all users and organic traffic from each metric has increased from week 1 to week 2.

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• This increase is more than 50% on average. However, the bounce rate for all users only decreased by around 4,3%, and organic traffic increased by 25%. Organic traffic has increased because previously the website has not been filled with content.

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• There is a metric whose results are still the same, there is no increase or decrease as in organic traffic with 0% user and new users metrics.

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• Through this data, it is hoped that in the future it will increase, it can be by increasing quality content, and backlinks and including links or articles on social media status.

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Google Analytic

TOP ORGANIC PAGES / ARTICLES

The first page with the highest page views 7 on the main URL www.bertemudiri.com. �

Pages that are frequently viewed is aplikasi manajemen waktu articles 6 times and unique pageviews 3 times.�

Visitors spend more time on cara mudah berpikir kritis for 05:40 minutes.�

As well as the highest bounce rate, which is 100%, is in the manajemen waktu article.

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Google Analytic

Many visitors to the bertemudiri.com website come from social and direct channels, each of which is the same at 42.9%.

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This is because website links are embed in several social media accounts such as Instagram and Twitter which direct directly to the page. The session count of all users is 38 sessions with 19 users.

Google Search Console

TOP KEYWORDS

This data is taken from Google Search Console, with the 3 number of clicks there, 11 Impression, 27,3% CTR, and 1,4 Avg Position in 2 weeks.

�Unfortunately, the keywords haven't appeared because the website is still new and there isn't much content, so only a few data are retrieved.

This can be overcome by posting other content and waiting for Google to crawl it because it takes time.

Result Details

Visitor/User

Bounce Rate

Avg. Duration Session

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Target

Result

=

=

=

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00:01:00

<70%

19

00:02:06

44,74%

+90%

+110%

36,08%

10

10 - 23 November 2022

Key Takeout Learning

• keyword research in-depth and search another keyword from cluster pillar content

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• use another type of content (infographic & depth article)

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• join the blog community to know familiar niche content and request collaboration for a backlink

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• after post the article, share on social media to get traffic

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Let’s Connect!

rahmaliagstn@gmail.com

Rahmalia Gustini

bertemudiri.com