SUPPLY CHAIN MANAGEMENT PRESENTATION

BLUE DART EXPRESS

Presentation Content

• Select a company (Any)
• Introduction of the sector (size, growth, risk)
• Product mix
• Transportation
• Technology
• Outsourcing
• No. of middle man
• Demand forecasting

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BLUE DART EXPRESS

• Introduction
• Blue dart express is an Indian logistic company that provides courier delivery services.
• Its headquarter is in Mumbai. Its Founders are Khushroo Dubash, Tushar Jain, and Clyde cooper.
• It has a subsidiary cargo airline blue dart Aviation that operates in south Asian countries.
• It belongs to the courier sector

a)SIZE

• More than 220 countries and territories worldwide & Domestic serviced over 55,390+, No. of pin codes serviced over 21,850+
• Number of shipments handle(in millions) between April 2021-March 2022
• Total areas of facilities is 32,12,077 sq ft. People force is over 12,200

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b) GROWTH

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• Blue dart Express posted 34 percent revenue growth in 2021-22(FY22), assisted by 30 percent growth in volumes the rest comes from higher realizations.

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• Most growth came from the B2C segment it passed shipment growth of 42%

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c)RISK

• Low-interest coverage ratio

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• Trading with a higher EV ratio

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• Increasing competition

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• Product Mix
•  The service offerings in its marketing mix product strategy can be explained as follows:

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• Internal Urgency: The premium service by Blue Dart, these are the parcels that must be delivered fast and hence use aviation mode. These are charged higher.

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• Line service: These are the products that do not require much of a time limit, though need transportation at a minimal cost. Hence, these are transferred through on-road services. This is the economy service of Blue Dart.

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• Dart Apex: These are the parcels, that consist of both mix of land and air delivery, depending upon which will reach faster. These are medium-priced services.

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• Smart box service: The international services, which cover any country around the world, are now managed by DHL. These services are named Worldwide package Express and DOX (Document Express)

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• Blue Dart Price/Pricing Strategy:
• Blue Dart has an efficient logistics system and uses a competitive pricing strategy in its marketing mix to serve its customers.

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•  Company also charges premium prices, depending upon the criticality of product, short period delivery, or even depending upon unique locations. 

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• Place & Distribution Strategy:
• The main headquarter of the Blue Dart company is in Chennai, with major centers in the 6 major cities of India including Mumbai and Delhi. It covers the whole of south-Asia, with a very compact service in more than 13 thousand locations.

• Door-to-door delivery is for individual customers, who want parcels to be sent to relatives or friends.

• Blue Dart also offers services to Businesses and organizations, in carrying the supplies and logistics for their operations.

•  Promotion
• Being a service provider, the major promotion for Blue Dart is providing a good experience to the customers by getting the benefits of word of mouth.

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• Apart from these, various advertisements in magazines and newspapers are given, for offering visibility to the brand. Online ads include YouTube channels and social media. The tagline is ‘Solutions for peace of mind’ 
• Transportation
• The Major Transportation medium is “Airways”

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• The airport-to-airport service is an air freight service available on the flights operated by Blue Dart Aviation between the airports of Kolkata, Delhi, Mumbai, Bangalore, Chennai, Hyderabad, and Ahmedabad

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• Insurance
• Blue dart, a leading distribution, and logistics company and as part of the DHL Group, has launched DHL’S value-added service shippers Internet insurance (SII)

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• This service is Inbound and Outbound international shipments and comes with the arrangement of an Insurance cover that protects the customer’s financial interest in the event of a loss or damage of their goods or shipment due to an external cause, which is underwritten by TATA AIG, General Insurance

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• AS part of the DHL Group, Blue dart’s logistics network covers 220 countries. But SII is currently not available to Cuba, North Korea, Libya, and Iraq
• Technology
• Dell technologies Is Supporting Blue dart in counting its winning streak as a premium express logistics provider with the development of IT infrastructure solutions.

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• The partnership has allowed the express logistics company to continue being a partner of choice to their customers by helping them enhance their IT infrastructure and maximum customer satisfaction.

There are the following technologies are used by blue dart:-

1. Track Dart
2. Mail Dart
3. Location Finder
4. Image Dart

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v. Price Finder

vi. Transit Time Finder

• Outsourcing

There are following the outsourcing of Blue Dart

• Far Eye

A global logistics management has announced its

Partnership with Blue Dart with following purpose.

1. Cost Reduction:

By using the right algorithm, fareye optimizes the

Work schedules and routes for each delivery personnel

b) Value Creation:

They have helped Blue Dart to bridge this gap and

provide personalized & seamless customer experience

c) Reduced Carbon Footprint

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• Number of middlemen
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• Demand Forecasting
• Online survey

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• Market Research & Goal Analysis

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• Delphi method

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• Historical Data and trends

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• Sales force composite method

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https://www.youtube.com/watch?v=rXK8Fcbmq-s

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