The 4 Points Strategy

Generated by:

4 Points Strategy Framework

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PROBLEM

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INSIGHT

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ADVANTAGE

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STRATEGY

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4 Points Strategy Framework

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PROBLEM

Snickers is often seen as just another candy bar, lacking a compelling reason to be chosen. Insight

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INSIGHT

People act different when they're hungry.

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ADVANTAGE

Snickers brings you satiety, it's more filling and energizing than a typical candy bar.

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STRATEGY

Position Snickers as the satisfying fix that brings you back to being yourself.

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BEAT THE NORM!

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