West Virginia Farmers’ Market Nutrition Program �

WV Extension

WV Small Farm Conference Conference

Heather King, FMNP Coordinator

February 28, 2025

WV WIC FMNP Training Overview

• Our Mission – Connecting local farmers with WIC families.
• Why Join? – Benefits of becoming an FMNP farmer/market.
• Getting Authorized – Steps to become an approved vendor.
• Account Setup – How to register and access your FMNP account.
• Processing Transactions – Completing sales with eFMNP.

​

​

WV WIC FMNP Mission

• Connecting Farmers & Families – FMNP helps WIC participants access fresh, local produce.

​

• Supporting Local Agriculture – Farmers benefit from increased sales and community engagement.

​

• Improving Food Access – Expanding fresh food options in underserved areas.

​

• Seasonal Availability – FMNP benefits are available June 1 – October 31, aligning with West Virginia’s peak harvest season from late spring through early fall when fresh produce is most abundant.

​

​

Why Become an FMNP Farmer/Market?

• Community Impact – Help families access nutritious, locally grown food.

​

• Fast, Secure Payments – Electronic processing ensures timely deposits.

​

• Free Promotion – Be listed as an authorized FMNP vendor with location(s) and business hours

​

• Boost Sales – Accept FMNP and CVB benefits to increase revenue.

​

FMNP Local Agency Liaisons

• Statewide Support – 9 liaisons across West Virginia.
• Farmer Assistance – Help with FMNP participation and transactions.
• Participant Education – Guide WIC families on FMNP & CVB use.
• Community Engagement – Attend agricultural events & meetings.
• Market Support – Host pop-ups markets & visit farmers’ markets/roadside stands.

Local Agency Partnerships

FMNP (2022-2024) Issuance & Redemption

​

• 2024:
• $782,310 issued ($331,926 allocated)
• $265,696.18 redeemed
• $17,339.24 CVB redeemed at farmers' markets (June - Jan 2025)
• 80% food funds utilization; 34% redemption rate
• 2023:
• $564,932 issued ($431,169 allocated)
• $127,934.10 redeemed
• 30% food funds utilization; 23% redemption rate
• 2022 (paper vouchers):
• $30,620 issued ($92,329 allocated)
• $2,626 redeemed
• 3% food funds utilization; 9% redemption rate

​

Understanding

Cash Value Benefits (CVB)

• What is CVB? – A WIC benefit for purchasing fresh, frozen, or canned fruits & vegetables.

​

• Who Accepts CVB? – Only authorized WIC grocery vendors and authorized farmers/markets.

​

• How It Works – Participants pay with their QR Code

​

• WV WIC CVB Amounts – $26 for children, $47 for pregnant & postpartum participants, $52 for breastfeeding participants.

​

• Available Year-Round – CVB benefits can be used any time, unlike seasonal FMNP benefits.

How to Become an Authorized FMNP Farmer/Market

​

• Complete the 2025 FMNP application.
• Attend a required FMNP training session.
• Agree to all responsibilities for Farmers, Farmers’ Markets, and Roadside Stands as required by the USDA & WV WIC Program.
• Submit a W-9 form and banking information to receive electronic payments.
• Receive approval letter with Vendor ID number and vendor materials.

​

​

​

​

Setting Up Your FMNP Vendor Portal

• Account Registration – Farmers create a vendor portal account.

​

• Access Your Dashboard – Manage transactions, track redemptions.

​

• Support Available – Contact CDP or FMNP staff for setup assistance.

​

​

Completing Transactions with eFMNP

• QR Code Payments – Participants scan a QR code for purchases.
• Confirm & Submit – Verify items, process transaction electronically.
• Get Paid – Funds are directly deposited into your account.

Technology Integration

​

​

​

QUESTIONS?

Together we’re nurturing healthier communities, supporting our local farmers, and increasing access to fresh,nutritious produce for those who need it most.

FMNP Coordinator: Heather King

Phone: 304-352-0977

Email: heather.n.king@wv.gov

Website: https://dhhr.wv.gov/WIC