P&G NYC Alumni Chapter �Shareout

James Black, Chair of the Board

2026

P&G NYC Chapter

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• Conducted alum survey to assess interests (topics, event types) and preferences (e.g., live vs. Zoom, locations, times, etc.)
• Developing better understanding of NY alumni lists and expanding LinkedIn as communications channel
• Recruited new Board members to reinvigorate the Board and diversify beyond marketing alum focus and create a job description for Board members to align on expectations
• Did a holiday “pass the plate” fundraiser among Board members to contribute funds

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• Developed Marketing Calendar around 3 pillars:

1) CONTENT: live events or Zoom “lunch and learns”

2) CAREER: discussions on transitioning from P&G to other areas (e.g., P.E., entrepreneurship, non-profits, etc.)

3) COMMUNITY: socials and/or community service events

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• Continue to strengthen tech stack (e.g., email list, website, LinkedIn, etc.)
• Develop a working roster of event spaces
• Ensure club has strong financials to support plan
• Leverage ties to PGAN organizations (e.g., Foundation, etc.)

1. Setting Up the Chapter and Board for Success

2. Establishing a “Marketing Calendar” for the Year

3. Outlining the Work to be

Done

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B

C

D

E

Alumni Survey

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A

P&G ALUMNI NYC CHAPTER SURVEY

Conducted Sept/October 2024

Key Findings:

1. Alumni were most interested in learning about 1) AI, 2) entrepreneurial ventures post-P&G, and 3) the changing economics & ROI of marketing

2. Live events and webinars were the top two favored formats, closely followed by networking/speed-dating/mixer events.

3. Happy hours were the favorite format for social events, followed by wine tastings and cooking classes.

4. For live events, Midtown was the preferred location and midweek (Tues/Wed/Thurs) for dates and early evening (6 PM or 7 PM) for start timing.

5. Almost half expressed interest in connecting with a coach from P&G's alumni network and half expressed interest in participating in a local community service event.

6. Verbatims included "Love more explanations on purpose and goals and leadership. What other clubs do and the possibilities."

Key Indicated Actions:

1. Shape learning events on AI, entrepreneurial ventures and the economics/ROI of marketing

2. Focus on live events (and webinars) and mix of happy hours/socials in Midtown and mid-week at end of day.

3. Identify ways for members to tap into P&G alumni network coaching and consider a local community service event.

Alumni Lists

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Key opportunities:

1. Get Alumni in LinkedIn to follow the LinkedIn sitelet and join email list.
2. Get email list members to follow LinkedIn as a second touchpoint.

3) Better use the data to understand our “WHO” to develop meaningful events.

B

Board Recruitment & Member Profile

Board Recruiting Goals:

1. Find person (internal to board or new member) to backfill Treasurer
2. Recruit additional members from various functions to diversify board
• Marketing
• Media
• Sales
• Supply Chain
3. Ensure back-fills are in place for individuals looking to leave the board in 2026

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Member Profile:

Board Members serve for a two-year term with the option to extend their service. Board members must:

1. Be residents of the greater New York City metro area (including Long Island, Westchester County, Fairfield County and Northern NJ),
2. Have worked for P&G for ideally 3+ years and some of the time potentially in Cincinnati (although Cincinnati service is not a hard mandatory given the international nature of the NY community)
3. Lead or co-lead one member-facing event/year and/or take a "staff" role (e.g., treasurer, head of marketing)
4. Regularly attend board meetings (every 2-3 months) and
5. Attend Chapter events of interest to them to show support for the Chapter and engage with Alumni (i.e., not expected to attend all events given number of events).

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C

P&G NYC Alumni Chapter Proposed Calendar 2025-2026

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Goal: Execute 1) 4+ content events over the year. 2) 4+ social events, and 3) 2+ career events; explore Zoom and community service events to extend outreach and impact:

CONTENT EVENTS: Target 1/quarter

1. IDEAS (from the survey): 1) AI, 2) future of marketing/media/ROI
2. Formats: compelling speaker, panel, “fireside chat,” etc.
3. Zoom: Consider testing to extend outreach and for speakers who cannot come to NYC as well as “lunch & learns”

COMMUNITY EVENTS:

1. SOCIALS: Target 1 social/quarter to drive interaction with/among alumni
2. COMMUNITY SERVICE: Consider 1x/6 months a community service event to bring people together

CAREER: Networking/self-discovery/mentoring events

D

Examples of Events

Content:

11/17 AI “Lunch & Learn”

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Community:

November P&G Product Drive for City Harvest via Amazon

(raised 100+ plus product donations for food redistribution service)

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Career:

From P&G to Entrepreneurship

From P&G to Non-Profits

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Other:

1/14 New Year Networking Night

2/19 Olympics Viewing Party

3/22 Women’s Brunch (small scale event, potential future events for International alums, Beauty alums, etc.)

Other:

2/25 Packaging Lunch & Learn

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Panel from P&G to P.E. event

D

Event Pipeline

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D

Work To Be Done

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E

P&G NYC Alumni Chapter Operating Calendar 2025-2026

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Goal: Execute 1) 4+ content events over the year, 2) 4+ social events, and 3) 2+ career events; explore Zoom and community service events to extend outreach and impact

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