| Competitive Research

Competitive Research�Chapter 1: Search Result Page�

| Competitive Research

1. Improving the seeker experience by faster product parity with the market 
1. 1 Building a continuous repository of product experiences.  

1.2 Reducing the product discovery and development time. 

1.3 Faster response to market initiatives. �

• Improving the seeker experience by product differentiation 

2.1 Understanding the competitive landscape. 

• 2 Identifying pain-points & gaps in market.

2.3 Solving for the pain-points and gaps. 

OBJECTIVE

| Competitive Research

Steps involved in conducting research.

Step 1. Identifying the job search portals across the world ��Step 2: Understanding the background of the job search portals

2.1 Types of jobs available : (Blue Collar | White Collar | Tech | Freelance | Part-time | internships)

2.2 Understanding the metrics (Total no. of monthly visitors, bounce rate, page per visit, avg. Visit duration) using tools like : Similar Web | Semrush.�2.3 Country of origin�

Step 3: Shortlisting the job portals based on following criteria's:

3.1 Total No. Of Monthly visits | Country Rank & other parameters considered (bounce rate, page per visit, avg. visit dur.)�3.3 User Experience (UI/UX)�3.4 Engagement Features�3.5 Features Available      �

Step 4: Creating the account on the job search portals

4.1 Page by Page comparison with foundit�4.2 Identifying New Features & the features to be improved on foundit.        �

Step 5: Creating RRR (Research Reference Repository) 

92 identified

34 Shortlisted

| Competitive Research

Shortlisted Companies

16 

18 

| Competitive Research

         Areas of improvements

| Competitive Research

  1. Handling of Apply Now on the Scrapped Jobs on Foundit

Problem Statement :

• Seeker goes out of site.
• Accurate info. Not catured.
• Wrong Job recommendation
• Apply Now button �(State handling) not correct

| Competitive Research

  1. Handling of Apply Now on the Scrapped Jobs - (observations)

Observations :�

• Naukri : messaging : does not say : Job applied, rather says – redirected to company website�
• Indeed : Pop up : Did you apply (Y/N)

​

• Linkedin : Pop up : Did you apply (Y/N)

​

NAUKRI

INDEED

Yes

Maybe Later

Not interested

LINKEDIN

Date of Discovery �12 - Mar - 23

Outcome : �

• Improved Job recommendation (based on job applies)�
• Exact count of job applies on Scrapped Jobs�
• Apply status captured : �- Interviewing �- Offered �- Hired�

| Competitive Research

  1. Handling of Apply Now on the Scrapped Jobs - (observations)

Observations :�

• Naukri : messaging : does not say : Job applied, rather says – redirected to company website�
• Indeed : Pop up : Did you apply (Y/N)

​

• Linkedin : Pop up : Did you apply (Y/N)

​

• REED : Intent captured / notification sent on email 

​

Outcome : �

• Improved Job recommendation (based on job applies)�
• Exact count of job applies on Scrapped Jobs�
• Apply status captured : �- Interviewing �- Offered �- Hired�

REED

| Competitive Research

  2. Structured Job description for quicker decision making (job apply)

Problem Statement :�

• Lengthy JD 
• No default/defined �Structure for JD
• Long time to make apply decision
• Difficult to discover & understand : 

- eligibility criteria

- must have qualification - certification required�- experience required�

| Competitive Research

  2. Improving the Job Description (UI/UX, Information positioning, Adding more details about the company )

Problem Statement :�

• No consistency in the text format. 
• Job description often lack many details (like salary, benefits)
• Job descriptions often appear like long essays.
• Copy pasting JD : should convert the text in a standard destination format.
• No  sequence of points�

| Competitive Research

  2. Improving the Job Description (UI/UX, Information positioning, Adding more details about the company)

Clean |  well structured : Job Description�Ambition Box

Naukri - JD

| Competitive Research

  2. Improving the Job Description (UI/UX, Information positioning, Adding more details about the company)

Clean |  well structured : Job Description�JOBSTREET

| Competitive Research

Observations :�

• Naukri : A sub-section (1st card/ accordion) inside the job description :�explains the Highlights of the JD : �important points (4 to 5) �- required experience �- should be able to do <xyz> task�- required qualification�- certification �- Skills must have
• Job Match Score : compares the profile details : skills, work experience, location, early applicant with the JD

  3. Introducing Job Highlights for faster (job apply) decision making

New Version : Discovered on 10- Apr-23

| Competitive Research

  3. Introducing Job Highlights for faster (job apply) decision making

Outcome : �

• Better Matchmaking 
• Faster decision making in job apply
• Saves seekers time & effort in finding right fit job

Ambitionbox

| Competitive Research

  4. Adding additional company level details to the Job description. 

Problem Statement :�

• Cutshort �Wellfound�AmbitionBox��Company details not present / shown effectively to seekers �- about company �- about founder �- no. Of employees�- funding �- perks & benefits �- culture�- reviews�- photos & videos �- People �- location & map�

Wellfound

Ambition Box

| Competitive Research

  4. Company Details : Which is a sub section in the JD / Linked to JD 

Wellfound

Outcome

• More info. About company > increase in Engagement 
• Better decision making 
• Better job recommendations : based on Company followed

| Competitive Research

  5. Introducing Job Fitness Score

ADDITIONAL OBSERVATIONS�

• SEEKHO : �Talent management company�provides Job Fit Score��Recommends seeker to take the skill test & increase the job match score

​

• It has a dedicated job board

 �

Verify your skill to improve the job match score

| Competitive Research

  6. Adding tags on the job card to (create sense of urgency / element of excitement) & additional details 

Problem Statement :�

• No Apply button on card
• No Sense of urgency
• No Company Logo
• Scrapped vs Unscrapped
• No discovery on scrapped jobs : posted on site ? 
• No additional information about the company�

FOUNDIT – SRP – JOB CARDS

| Competitive Research

  6. Adding tags on the job card to (create sense of urgency / element of excitement) & additional details 

Observations :�

• Wellfound : � - Company Logo �- Tag line / description line�- # employees�- Tags : Actively Hiring , Growing Fast�- Equity �- Recruiter Reviewed <#> days ago�- Buttons: �(save learn more | report | Hide )�
• Cutshort : �- copy job link�- posted by recruiter name �- Agency Job Tag�- # of recruiters�- link to the company detail page�- skills (+3 more) �- Not interested�

Tags :  Fast filling | Actively Hiring | Investor | Fast Growing | Recently Funded

| Competitive Research

  6. Adding tags on the job card to (create sense of urgency / element of excitement) & additional details 

Observations :�

• REED : �Tags shown on job cards:�1. Latest �2. Ending Soon �3. Featured �4. Sponsored �5. Easy Apply �6. NEW�7. Agency ���

| Competitive Research

  6. Adding tags on the job card to (create sense of urgency / element of excitement) & additional details 

Cutshort

Cutshort

| Competitive Research

  6. Adding tags on the job card to (create sense of urgency / element of excitement) & additional details 

Outcome : �

• Increase in no. Of job applies 
• Better Match Making 
• Seeker Trust building
• Fast job applies
• More insights to seekers
• Quality decision making 
• Impression of increase

​

Each tag on the job card is explained – what it means

| Competitive Research

  7. Every skill (capsule) present in the Job description should be a hyperlink

Problem Statement :��Fast discovery of the jobs based on the skills mentioned in the Job Description�

Observation: ��NAUKRI – Each skill (capsule) is a hyperlink, redirects to jobs  with skills�

Conclusion: ��Increase the number of job applies. ��improving SEO�

https://www.naukri.com/mysql-jobs 

| Competitive Research

  8. Easy of Discovery of organic jobs / no. Of job applies on Organic jobs.

Problem Statement :��Increasing the Job applies on Organic Job / ease of finding the organic jobs�

Observation: ��Linkedin : Easy Apply filter�

Conclusion: ��Increase the number of job applies. ��Increase in Job applies on Organic Jobs�

| Competitive Research

  9. Search Companies by : Company Type & Nature of Business

Problem Statement :��Filter by company type �Filter company by type of business �

Observation: ��NAUKRI�

Conclusion: ��Increase the number of job applies. ��Increase in Job applies on Organic Jobs�

| Competitive Research

  10. Search jobs with recent recruiter activity

Problem Statement :��Discovery of Active jobs with recent recruiter activities�

Observation: ��CutShort�

Conclusion: ��Increase in job applies. �Faster Job applies�

| Competitive Research

  11. Seeker should be able to find highly rated companies on foundit. 

Problem Statement :��FInd jobs that are highest rated on foundit. ��i.e " - Companies with high �rate of return & activity in vacancies in last 3 months. "�

Observation: ��GUPY.io�

Conclusion: ��Increase in job applies�

| Competitive Research

  12. Categorizing the job boards as per the type of job seeker (blue collar, white, grey collar) 

Problem Statement :��Showing separate job boards for : �White collar�Blue Collar �Grey Collar�

Observation: ��Bayt (shagheel)�Jobhai�JobzMall�FirstNaukri (Freshers)�

| Competitive Research

  12. Categorizing the job boards as per the type of job seeker (blue collar, white, grey collar) 

Conclusion: ��Custom Job Boards for Specific TG : �- easy for seeker to discover�- increase in retention�- increase in Job search�- increase in Job search�- better matchmaking �

| Competitive Research

  13. Discover Trending Jobs by - Popular Search | Role Titles | Location | Companies | Job Type  

Problem Statement :��No discovery of trending jobs on foundit�

Observation: ��JobsDB by Seek�

Conclusion: ��Increase in job applies�

| Competitive Research

  14. Freshers should be able to find the SUITABLE JOBS for themselves  

Problem Statement :��Hard to find suitable jobs for freshers. ��Freshers need select multiple filters�

Observation: ��JobsDB by Seek��Shows filter : Suitable for graduates�

Conclusion: ��Helps in faster discovery of jobs for graduates �

Reason unknown

| Competitive Research

  15. Improving the job search experience. (guiding seeker : "how to search rightly?")

Problem Statement :��No guidance on How to search �No discovery of Tips to search �on foundit

Observation: ��FLEXJOBS��Shows Tips : to narrow the searches using the operators in the keyword field�

Conclusion: ��Helps in getting right search results �

| Competitive Research

16:  Feature to Sort jobs 

Observation�SHINE�WELLFOUND�Seeker should be able to sort jobs based on : �- Relevance �- Freshness�- Recommended�- Most Recent �- Popular �- Last Active���

​

SHINE

WELLFOUND

PROBLEM STATEMENT ��No sorting option on foundit���

​

Conclusion ��Helping seekers search right & make right choice�

​

| Competitive Research

17 : Ability to share the jobs with peers. 

PROBLEM STATEMENT�Seeker should be able to share the job with others. �- Copy Link�- WhatsApp�- Facebook �- LinkedIn�- Email �- Text Message�- Twitter���

OBSERVATIONS�Linkedin�HIredly�AmbitionBox�Apna��

​

CONCLUSION�Increasing  # Registrations�Increasing  # job Applies�

​

| Competitive Research

  18. Collecting Feedback from seekers on search relevance. 

PROBLEM STATEMENT�Understanding the pain points �during job search ���

Observation�REED�Collects a detailed feedback ���

On Foundit

Conclusion�Collects a detailed feedback �understanding the gap �easy for seeker to discover��

| Competitive Research

  19. Set Alert for Similar Jobs - (discovery at Job Card)

PROBLEM STATEMENT�Easy discovery of Set job alert at card level���

Observation�BAYT�Easy to discover , set job alert�Bell icon ��

Conclusion�increase in no. Of job alerts set��

Central level discovery

Card Level Discovery

| Competitive Research

  20. Advance Job Search

PROBLEM STATEMENT��More fields can be added to the advanced search.���

On foundit

| Competitive Research

  20. Advance Job Search

Observation�WORKOPOLIS�Adzuna�FLexjobs��

Conclusion�Better search results �More Personalized / Narrow����

WORKOPOLIS

| Competitive Research

  20. Advance Job search

Observation�WORKOPOLIS�Adzuna��

Conclusion�Better search results �More Personalized / Narrow����

| Competitive Research

  21. Filters to find the flexible jobs  

Observation�FLEXJOBS��

Conclusion�Better search results �More Personalized / Narrow����

PROBLEM STATEMENT�No Discovery of flexible jobs��

| Competitive Research

22: Explaining each filter & guiding seeker on how to use them

Problem Statement �definition & guide on how to use each filter should be shown in I button

Observation��FlexJobs 

Conclusion��Better CX

| Competitive Research

  23. Set Alert Frequency

Problem Statement �No Spamming �Personalization

Observation�REED�Allows to set alert frequency

Conclusion��Better CX

| Competitive Research

24 : As a seeker I should be able to get job alerts on WhatsApp

Problem Statement ��No feature on foundit

Observation�APNA�Allows to activate job alerts via WhatsApp

Conclusion��Better CX�Faster Seeker response 

| Competitive Research

25 :  Improving the apply success page , provide direction to seeker on what to do next ?

PROBLEM ��Lack of guidance / personalization ��Guided direction / path missing �What to do next ?

| Competitive Research

25 : As a seeker I should know want to do after applying to a job ? 

OBSERVATION�CareerJet�Direction after job apply �

​

| Competitive Research

  26. Insights on Salary. 

PROBLEM ��No discovery of Salary & salary trends by Job Role 

Observations��Adzuna shows�details about salary�& trendz 

Conclusion��Seeker better decision making ��Personalization

| Competitive Research

  27. Collecting additional information from seeker during Job apply. (Exp, qualification, certifications etc.)

PROBLEM ��Collecting more information from seeker during job apply 

Observations��Shine shows�a pop up with certain screening questions 

Conclusion��Improved Matchmaking �+�Updating Profile

| Competitive Research

  27. Collecting additional information from seeker during Job apply. (Exp, qualification, certifications etc.)

PROBLEM ��Collecting more information from seeker during job apply 

Observations��REED shows�a pop up with certain screening questions 

Conclusion��Improved Matchmaking �+�Updating Profile