Consulting.com Lean Canvas�How Consulting.com scaled to $26M/yr�- created by Nick Fisher & {redacted} in 2020. �- revised by Nick Fisher 2026 with additional insights �

Problem & Solution

Business is hard and takes owners years to understand how to grow their company.

Consulting.com breaks business down to basic building blocks (like legos) and tells you how to assemble them for success. We get entrepreneurs laser-focused on the simple actions that create big reactions. Our programs optimize for practical solutions that flat out work.

We take the ambiguity of business and make it straightforward.

Existing Alternative

• Alternative Online Education Platforms - Mindvalley, Masterclass, Udemy
• Smaller Online Educators - Frank Kern, Dan Henry, Tai Lopez, etc.
• Massive Online Education Courses- Business School 101s
• YouTube Channels: Motivation, Inc., Entrepreneur
• Business Books
• Business Coaching

Existing Alternatives

YouTube Channels

MOOCs

Consulting.com

Book

Less Expensive

More Expensive

Less Accessibility

More Accessibility

Smaller Educators

Coaching

…it might look like we had competition…Yup

Dan Henry

Tai Lopez

Anik Signal

Amy Porterfield

Dissimilar Product

More Similar Product

Less Revenue

More Revenue

Sabri Suby

Grant Cardone

Danielle

Leslie

Sunny

Lenarduzzi

Traffic & Funnels

Anthony Morrison

Ramit Sethi

Consulting.com

Step 1: We turned competition into JV / affiliates

Dan Henry

Tai Lopez

Anik Signal

Amy Porterfield

Dissimilar Product

More Similar Product

Less Revenue

More Revenue

Sabri Suby

Grant Cardone

Danielle

Leslie

Sunny

Lenarduzzi

Traffic & Funnels

Anthony Morrison

Ramit Sethi

Consulting.com

Step 1: We turned competition into JV / affiliates (50% commissions)�Step 2: We turned students into referral partners (25% for student + 25% off price)

Dan Henry

Tai Lopez

Anik Signal

Amy Porterfield

Dissimilar Product

More Similar Product

Less Revenue

More Revenue

Sabri Suby

Grant Cardone

Danielle

Leslie

Sunny

Lenarduzzi

Traffic & Funnels

Anthony Morrison

Ramit Sethi

Consulting.com

Step 1: We turned competition into JV / affiliates (50% commissions)�Step 2: We turned students into referral partners (25% for student + 25% off price)�Step 3: We used “{redacted}” to target competition’s audience (0% commissions)

Dan Henry

Tai Lopez

Anik Signal

Amy Porterfield

Dissimilar Product

More Similar Product

Less Revenue

More Revenue

Sabri Suby

Grant Cardone

Danielle

Leslie

Sunny

Lenarduzzi

Traffic & Funnels

Anthony Morrison

Ramit Sethi

Consulting.com

Unique Value Prop

We have built a custom accountability partner matching system, custom community platform, custom learning management system all helping us give an unparalleled experience.

Unfair Advantage

• $10 million cash reserve
• Timing
• Affiliate Network
• Data Advantage (Segment & In-House Attribution)
• Custom LMS

Brand Voice

Ad Brainstorming

• Can you teach an old dog new tricks?
• The 9-5 apocalypse
• Consulting secrets stolen from the Illuminati
• How I made $10m by facing my dark side
• Burn your college degree
• Why I have a $64,000 Harley Davidson in my house
• I found the crown lying in the gutter, picked it up with a sword and it was mine
• Why being yourself and being authentic is a myth
• Forgetting who you are

Frames

Brand Voice

• Profound - We’re going one step deeper than everyone else.
• Opulent - We’re bringing out the finer things in life.
• Eccentric - We’re observing nature and making wild parallels nobody else is thinking.
• Contrarian - We deplore consensus thinking and traditional ways of society.

Style

• 7th grade english and below.
• Simple over complex.
• Message over creative.
• Long form copy over short.
• Lavish minimalist with eccentric possessions.
• New York City elite.

Ad Brainstorming

• The 9-5 apocalypse
• Consulting secrets stolen from the Illuminati
• How I made $10m by facing my dark side
• Burn your college degree
• Why I have a $64,000 Harley Davidson in my house
• Why being yourself and being authentic is a myth

Ad Brainstorming

• Can you teach an old dog new tricks?
• The 9-5 apocalypse
• Consulting secrets stolen from the Illuminati
• How I made $10m by facing my dark side
• Burn your college degree
• Why I have a $64,000 Harley Davidson in my house
• I found the crown lying in the gutter, picked it up with a sword and it was mine
• Why being yourself and being authentic is a myth
• Forgetting who you are

Brand Style

Style

• Message over creative.
• Lavish minimalist with eccentric possessions.
• Motion and movement
• 7th grade english and below

Ad Brainstorming

• Can you teach an old dog new tricks?
• The 9-5 apocalypse
• Consulting secrets stolen from the Illuminati
• How I made $10m by facing my dark side
• Burn your college degree
• Why I have a $64,000 Harley Davidson in my house
• I found the crown lying in the gutter, picked it up with a sword and it was mine
• Why being yourself and being authentic is a myth
• Forgetting who you are

Ad Brainstorming

Facebook (Links in Text)

• Advice For Consultants
• 26 Year-Old Punk
• Forgetting Who You Are
• Dark Side

Ad Brainstorming

• Can you teach an old dog new tricks?
• The 9-5 apocalypse
• Consulting secrets stolen from the Illuminati
• How I made $10m by facing my dark side
• Burn your college degree
• Why I have a $64,000 Harley Davidson in my house
• I found the crown lying in the gutter, picked it up with a sword and it was mine
• Why being yourself and being authentic is a myth
• Forgetting who you are

YouTube (Links in Text)

• How Jeff Bezos Thinks Differently Than Other CEOs
• The Key to Warren Buffett's & Bill Gates' Success
• Advice for Consultants Orange V1
• Office Tour Orange V1
• Harley Davidson

Product Portfolio

Product Features

New Paradigm - We invented a new way to think about and view the world we live in. Discover who you are, interests, biases, habits, behavior patterns. Reprogram your brain for high performance.

Proven Process - We turned the guesswork of starting/growing a business into a science. Follow practical step-by-step instructions that are proven to work and track your progress using reliable metrics.

Entrepreneur Community - It's hard to change your life surrounded by the same people. Join an active community of entrepreneurs, collaborate, get help, practice sales calls, make friends and have fun.

Expert Mentorship - No matter how good the training is, you'll always have questions. Get 24/7 access to millionaire experts in our Facebook group, weekly livestream Q&A's and email. We recently released an accountability program for everyone who needs someone to keep them on track.

Company Revenue Streams 2021

Key Metrics

• Time to Value - How quickly can our students get a win?
• Student Win Percentage - How many students are getting their desired outcome?
• Community Engagement - What % of students who ask a question are getting responded to in the community and how fast?
• WAU Users - How many users are using a portion of our product weekly?
• Product Usage Percentage - What are successful students leveraging that those who aren’t successful are not?*��Remember…improving the product IS OFTEN NOT about the course or even how ACTIVE the users are in the community. �The main strategic lever is ACTIVATION or getting the user to a “win” faste��Product = Proven Process + Community + Accountability + Expert Coaching. �

Consulting Accelerator

Customer Segments TLDR

• Aware Students - School and college students who know that the traditional model is broken.
• Caged Employees - 9-5 employees who feel trapped and want purpose, freedom and more money.
• Idea Generators - People who are sold on entrepreneurship but haven’t found the right vehicle.
• Struggling Consultants - People who are already consultants/coaches/services who can’t get clients.
• Baby-Boomers - People who are sick of the stigma of old age who want to prove they can still learn and achieve.

Customer Segment - Newly Graduated Greg

Aware Students - School and college students who know that the traditional model is broken.

• Worried about getting a job and making an income.
• Worried about student debt.
• Worried that what they are doing isn’t going to work for them.

Customer Segment - Caged Employee Eliza

9-5 employees who feel trapped and want purpose, freedom and more money

• Working and commuting just to survive so that they can work and commute. Hamster wheel that gets faster.
• Disconnected from work resulting in feeling soulless and caged with their mundane cog-turning job.
• High performers who are watching other less educated people beat them.

Customer Segment - Struggling Consultant Carla

People who are already consultants/coaches/services who can’t get clients.

• Generalists who are essentially a glorified human body for hire at a negotiable rate.
• Consultants who still sell their time or done for you services and haven’t evolved to the new model.
• Consultants who have no predictable system to attract and convert clients or pay money to acquire clients.

Customer Segment - Idea Generator George

People who are sold on entrepreneurship but haven’t found the right vehicle.

• People who have an idea but don’t know how to execute or think starting a business is too hard.
• People who jump niches to focus on the new biggest opportunity - shiny object syndrome.
• People who haven’t found the right information and know everything except the things that matter.

Customer Segment - Baby Boomer Bob

People who are sick of the stigma of old age who want to prove they can still learn and achieve.

• People who are retired and sick of retirement and want to do something with their life again.
• People who are soon to retire and worried about retirement money and what they’re going to do.
• People who are tired of all the taboo surrounding old age and want to learn, grow and achieve like young people again.

Paid Marketing Mix

Facebook

YouTube

Search

Display

Landing Page

Webinar

Sales Page

Order Form

Purchase

Integrated Media Mix

Paid Media

Referral

Affiliate

Email

PR

SEO

Landing Page

Webinar

Sales Page

Order Form

Purchase

Social Organic

Prospective Customer Objections

Revenue Stream

Fisher leaves Consulting.com�($30M autowebby care package…top 20 insights.

I join Consulting.com as employee #1

Uplevel Consulting�$6k -> $8k+�No Spot Cap

Uplevel 2.0 Growth

I leave. ™ takes over �7.2 TB care package

​

I join Consulting.com�

​

Customer Segments TLDR

• Solopreneur Sally - Owners trying to scale their business from $30,000 per month to $100,000+ per month in revenue. They know they can do it with direction or time and want more.
• Less Work Leslie - Owners trying to scale their business from $30,000 per month to $100,000+ per month in revenue. They know they can do it with direction or time and want more.
• Vacation Vinny - Owners trading time for money and need to find a way to spend less time on business without stunting growth. They will burnt out if they keep going.

Customer Segment - Solopreneur Sally

Owners trying to scale their business from $30,000 per month to $100,000+ per month in revenue. They know they can do it with direction or time and want more.

• They are a one-man band doing anything and everything.
• They are constantly in meetings and delivering the end result.
• They know their mission and vision is compelling and will make an impact the world.

Customer Segment - Less Work Leslie

Owners trading time for money and need to find a way to spend less time on business without stunting growth. They will burnt out if they keep going.

• They have tried hiring and outsourcing work with little success.
• They don’t have the talent or process to delegate tasks.
• They cannot keep doing everything themselves and being bound to projects on others’ terms.

Customer Segment - Vacation Vinny

Owners working in the weeds despite their business bringing in over $30,000 per month in revenue. They are working in their business and not ON their business.

• They don’t have time for a vacation to save their life. They dream about it.
• They are stuck doing instead of leveraging their time because they are the ones stuck focusing on mundane tasks.
• They are in constant war with reality and the future. They have little to no strategy and things always change because they don’t think about anything below the surface level.

Paid Marketing Mix

Facebook

YouTube

Search

Display

Landing Page

VSL

Survey

Booking Page

Strategy Session

Integrated Media Mix

Paid Media

Referral

Email

Landing Page

VSL

Survey

Booking Page

Strategy Session

Social Organic

Quantum Mastermind�$25k -> $36k Mastermind �100 Spot Cap

Customer Segments TLDR

Scaler Sal - Owners have a small team of one to five contractors. They are bringing in at least $75,000 per month profitably and want to make it to 8-figures in revenue.

• They know they need someone helping them to get to the next level.

Customer Segment - Scaler Sal

Owners trading time for money and need to find a way to spend less time on business without stunting growth. They will burnt out if they keep going.

• They have tried hiring and outsourcing work with little success.
• They don’t have the talent or process to delegate tasks.
• They cannot keep doing everything themselves and being bound to projects on others’ terms.

Integrated Media Mix

Referral

Phone Call

Survey

Payment

Social Organic

Email Broadcast

Revenue Stream

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Sometime after 2021…I saw this

Rian Dorris Era�i talked to him a few times �but didn’t see much other than �Jay Abraham ads on occasion

2026 Update �Iman ghadzhi buys Consulting.com from Rian Dorris. ��

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