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Assignment on Sales Strategy

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overall strategy

The Art and Science of Sales

Assignment Template Deck

Target market: Resorts, Hotels, Backpacker Hostels, Homestays.

Inbound Sales : �-Campaigns to attract hoteliers .

- Blog posts and testimonials in Linkedin/ Facebook groups where hoteliers are present.�-Building strong links with procurement managers.

Outbound sales:�-Trade shows�-Cold mails �

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WHO

Ideal Customer Profile

Buyer Persona 1 : Abhijit Deb

Buyer Persona 3: Ahona Debbarma

Buyer Persona 2: Sarah D’souza

  • Location: India
  • Industries served: Hospitality, Co-living spaces
  • Revenue or size of business: More than 500+ employees
  • Identifiers: Comfort, reputation,Low maintenance, value of cost, Customisation
  • Needs: Customer support, reliability
  • Procurement manager at Taj Hotels
  • Demographics: 31 y/o, Indian, studied MBA at IIM Indore
  • Interests: Comfortable and utility stuff even if products are expensive.
  • Challenges: long researches before the best buy(time consuming)
  • Motivations: Best products, reviews.
  • Designation : Quality Assurance Manager
  • Demographics : 35y/o, Indian, studied Hotel management from IIHM
  • Interests: Get the best deal in the market.
  • Challenges : Getting lost in the vast options available in the market
  • Motivations: Quality product procurement in best price.
  • Importance in decision making: 5
  • Designation: Procurement assistant manager at ITC
  • Demographics: 28y/o , Indian, studied Global supply chain management at King’s college.
  • Interests: Understand all the products (pros and cons before making the buy)
  • Challenges : Loosing track of time in research, Overpromising suppliers and vendors.
  • Importance in decision making: 4
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The Art and Science of Sales

Assignment Template Deck

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WHAT

Problem

Solution

  • During the procurement of goods for hotels/hostels the procurement managers & the quality assurance heads loose track of time in research of the best product in market in best price
  • What is the need being addressed by Wakefit? Not making a cost effective procurement of the goods , always under qualified goods and overpromising vendors
  • Wakefits Blog posts on reviews by people from different demographics. Extensive research done by wakefit sales professionals before making the deal with the clients.

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The Art and Science of Sales

Assignment Template Deck