Media Pack

FROM THE LEADERSHIP TEAM

“For more than 100 years, the Homes & Gardens brand has represented the best in design and decoration, delivering inspiration, ideas and information to passionate, affluent and knowledgeable consumers and the trade.”

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Sarah Spiteri

Editorial Director

Homes & Gardens

“We continue to delight and surprise our audience with market-leading editorial content. Over the past two years, Homes & Gardens has seen exponential digital growth; the brand now reaches a wider audience of high-end design enthusiasts whilst remaining true to its core style values.”

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Lucy Searle

Editor-in-Chief�Homes and Gardens

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Average Global Monthly Pageviews

7.9m

Average Global Monthly Users

14.5m

Average UK Monthly Users

1.6m

Homes & Gardens has been defining style for more than 100 years.

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It was the first design and decoration magazine to be launched in the UK and continues to be the leading authority in the sector.

62.8k

ABC Circulation

61%

Female

72%*

AB

Average US Monthly Users

4.2m

1.1m

Total Social Reach

Source: Google Analytics, L12M monthly average [Sep 22-Aug 23]; ABC Circulation Jan-Dec 22; Total Social Reach, February 23; Ipsos Iris, March 2023; PAMCO 1, 2023; TGI PREM, 2023* [anyone who earns £50k+ or is AB]

450k

Readership

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SOCIAL AUDIENCE

201k

490k

2.2m

408k

Facebook Fans

Followers

Monthly Viewers

Followers

Source: Social Media Reach January 2023

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360° of influence

A GLOBAL DESIGN AUTHORITY ON EVERY PLATFORM

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Homes & Gardens was the UK’s first home-interest magazine, launched back in June 1919. Today it is a trusted and authoritative destination that combines inspiring interiors and gardens with expert-driven features.

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Homes & Gardens speaks to an established elite of

homeowners who are affluent, brand aware and ready to spend. 86% of readers are always looking for new ideas on how to improve their home spending £241m on home improvement over the last 12 months. The audience is loyal and trusts H&G to show them the newest and the best in design.

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The H&G brand engages with and influences its stylish, design-conscious consumers on every platform. Homesandgardens.com was relaunched in 2020

and has become the global authority on design with an average audience of 6.4m users and a strong footprint in the US.

Source: Google Analytics, L12M monthly average [Jan-Dec 22]; TGI GB, February 23

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OUR AUDIENCE

Established, intelligent homeowners with impeccable taste and a personal passion for interiors, gardens and entertaining. Influencers in their world.

Affluent Families

Upmarket urbanites, who are active and discerning purchasers. They are brand aware and appreciate genuine luxury.

Cosmopolitan Elite

Interior designers and architects looking for inspiration. Design aficionados and leaders in their field, they look to H&G for products with style and substance.

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Creative Tastemakers

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OPPORTUNITIES

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Opportunities

Print Display and Advertorial

Display Formats and takeovers

Digital Advertorials

Social Amplification

Instazine

Paperwraps

• Running display pages against key editorial content, strengthens the relationship between the content and advertiser.

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• A series of engaging advertorial content pieces that can feature both on the key sites and magazines.

• Strategically targeting content. We can ensure you are placed right at the point of inspiration.

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• Future will drive awareness and reach of the campaign via high impact disruptive display brand skins as well as digital display, directing users to the campaign content or another URL.

• By creating educational and inspiring content within our print brands, �we can also capture the audience through our digital brands with compelling content - we can guarantee views for digital �articles too.

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• We will also run your creative across the article - giving you 100% share of voice on all ad slots as the user is reading this content, your ads will appear alongside ensuring you are in their frame of mind.

• Reaching the social audiences across Facebook & Instagram, we will post a series of messages.

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• Each amplification will include an element of guaranteed reach.

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• We can also offer Instagram only packages, with minimum guaranteed reach starting at 150K

• Our editorial teams will create a bespoke instazine made up of 10 tiles with brand covers of Kitchen content.

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• Specially curated for Instagram, we will collate the top editorial content from that particular month and create a mini magazine.

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• Including 2 ad slots which will be completely exclusive for the client to sponsor giving you 100% SOV.

• A unique and unprecedented opportunity to secure a premium, stand alone advertising position on the front cover of the fully recyclable paper wrapping of the Homes subscriber copies.
• Additionally this will also allow the benefit of partnering with us in the quest to become part of the antidote to the non sustainable culture of recent times.
• Being completely solus to the client - this allows you to be fully engaged with the reader as soon as their favourite magazine is delivered direct to their door.

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Opportunities

Pinterest

Licensing Opportunities

Email Newsletters

House Tours

Video

• Starting with an advertorial feature in our iconic print brands we can create a co-branded advertorial featuring a pin code and linking to a bespoke Pinterest Board which includes 10 pins.

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• We will guarantee a minimum reach of 750K.

• Licensing provides new opportunities to collaborate based on editorial expertise and brand identity.

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• Our editorial teams will work with with you to select or develop an Ideal Home or Living Etc Kitchen. Then support the license across our sites.

Each newsletter includes:

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• Strong Editorial lead on this email promoting a headline article from the respective branded site.

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• As a sponsor you would receive the headline banners (MPU and Billboard) and a targeted piece of editorial content linking to your site, making the opportunity highly contextually relevant.

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• Solus Emails are an exclusive email from you to our audience, and can be sent to the whole list or segmented by geographical location and project type.

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• A fantastic way to showcase your products or case studies and we can incorporate video.

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• You will have solus ownership of the content within the newsletter.

• House Tours launched in 2012, and is a hugely successful live event that gives people the opportunity to explore the world’s most beautiful design-led homes that have appeared in Britain’s most influential modern homes magazine brand.

• Professional editorial syndication promoted via social media, YouTube, email and online.

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• Subject to be decided based on search analysis, content gaps and what our audiences are �searching for.

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Content Calendar 2023

Homes & Gardens

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CONTENT CALENDAR 2024

Comfortable Luxury

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• Design Awards winners
• Lighting address book
• Cosy kitchens, statement baths
• Guest bedroom design ideas

All out Christmas

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• Gift guide
• Christmas shoot
• Christmas prep shopping
• professional kitchens
• colourful bathrooms
• dining room design ideas,how to entertain

Houses Special

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• All houses (number TBC) no other features content for the month

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Small spaces/wise buys

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• Storage
• Home office ideas
• Decorating
• Awkward spaces (Ceilings)
• Clever Kitchens & Bathrooms

Handcrafted

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• The art of bespoke
• Kitchen laundry/pantry ideas
• Bathrooms

New Design

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• Kitchen & Bathroom Supplement
• New fabric and wallpaper collections
• Names to know (Interiors, product and gardens)
• Kitchens
• Bathrooms

European

• Italian design special
• Outdoor Living
• Apartment design
• Kitchens
• Bathrooms

Country Special

• Living room ideas
• Glass extensions
• Kitchens
• Bathrooms
• Bedroom special

The new costal

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• Window treatments
• Kitchens
• Bathrooms

Xxx

• Lighting
• Decorating
• Kitchens
• Bathrooms

TBC

• Luxury Kitchen & Bathroom supplement shared with Livingetc
• Sofas & seating
• Heating news focus
• Kitchens & Bathrooms

Special TBC

• Pools
• Greenhouses
• Lifestyle special (Food & Travel)
• Kitchens
• Bathrooms

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Brand Extensions

Future Global

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Future’s influential sites, events and magazines make it a leading authority amongst consumer and B2B audiences.

Our global portfolio spans brands in:

Tech, Gaming, Music, Home Interest, Sports, Photography, Design & Knowledge, Country Lifestyle, Lifestyle & Entertainment, Women’s Lifestyle and B2B.

Future is Global

301m

Monthly �online users

Social media fans

287m

2.6m

ABC Print �circulation

Event attendees in 2022

111k

Sources: Google Analytics, Global Monthly Average in 2022; Social Reach, 2023; Future Internal Records, Events, 2022; ABC Print Circulation, Jan - Dec 2022.

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Future’s Global reach

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Source: Google Analytics, Global, Monthly Average Users in 2022 (Jan - Dec 22.)

165m

North America

South America

4.6m

47.3m

United Kingdom

Rest of Europe

30m

Australia & New Zealand

13m

Asia & India

26m

6.2m

Africa

Future’s influential sites, events and magazines make it a leading authority.

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