InTrust

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A new path

for local journalism

in the 21st century

InTrust

InTrust

Alma’s words

on news:

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INFORMATION

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CONSTANT

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OVERWHELMING�

ROUTINE

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NEWS JUNKIE

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MEET ALMA

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What would your organization and our coverage look if you used the Fault Lines of:

race

class

gender

generation

geography?

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The Fault Lines were developed by the late Oakland Tribune owner/publisher Bob Maynard and taught as a proprietary framework by the Maynard Institute.

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The Fault Lines shape how we see ourselves and those around us. They are the prism through which we see the world and interpret events.

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By centering our model around the Fault Lines, InTrust elevates inclusion to the guiding ideal through which all of our work flows.

COVERAGE

Using the Fault Lines as a framework, recruit a group to form your InTeam that will work with the news organization to define issues and coverage priorities.

COLLABORATION

Seek out partners, including community groups, academic institutions, foundations and other news outlets to help inform and create.

This approach draws on the collective knowledge of your community and builds relationships that develop sources, gain access and strengthen trust and credibility.

INTERACTION

Pop the bubble. In partnership with your InTeam devise a plan that includes events, gatherings, using a mix of face-to-face and digital interactions. These will be done in partnership with your collaborators.

STAFFING/RESOURCES

STAFFING:

• An editor to lead the effort
• Re-assign one clerk to provide admin and logistics support
• An “inclusive strategist” who also would serve as grant writer
• An event facilitator
• College intern with community organizing experience

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TRAINING NEEDED:

• Fault Lines training - Provided by Maynard Institute
• Inclusive Strategist, facilitator and others in organization who wish to participate.
• Training would be supported by grants

YOU ASK: WHAT’S IN IT FOR ME?

• Builds or rebuilds trust
• Grows audience and brand loyalty
• Reaches new audiences and communities left out of the conversation

InTrust will save your ass because it:

TESTING

To measure what’s working, use Metrics for News:

• Developed by non-profit American Press Institute.
• Which topics build audience?
• Which coverage drives engagement? What doesn’t?

Author Annotations

Explain your vocabulary

TOOLS

In-Line Interaction Tools

Author Notes

Related Coverage

Related Web Links

Author Notes

Direct Contact Info