GCD61304 Intercultural Design
02 Culture, Design & Research
Culture and design are inseparable, and as future designers, you need to be able to understand and express both as part of your creative skills development.
With borderless technologies, designers are facing increased challenges to express their creativity in messages that are most beautiful, stunning and appropriate way.
Designers have to be more vigilant with their artworks and this takes more than just skills, intuition, and creativity.
Research
With research…
You are able to gather more data and process them into crucial information needed to kickstart your workflow.
This information will then be used later to help visualise the projects, and of course, convey the messages properly.
And ensuring your design is perceived in the correct tone.
As future designers, you should embrace the habit of research as part of your work process.
Why do graphics exist?
Why do graphics look the way they do?
Think about this
With research…
You are able to identify the social, cultural & political sphere where the design elements reside.
By understanding the significance of the graphics in its cultural studies, philosophy, sociology and origin history.
But for this module, we will simplify all this through the breakdown and expansion though design system.
Artifacts and products
Norms and values
Basic
assumptions
OR
Breakdown
Expansion
Design system
Design system
Basic assumptions
Cultural functions
Norms and values
Design language
Values
Principles
Practices
Look & Feel
Design elements
Design functions
Tools
Technology
Artifacts and products
Implementations
Design system
Basic assumptions
Cultural functions
Norms and values
Design language
Values
Principles
Practices
Look & Feel
Design elements
Design functions
Tools
Technology
Artifacts and products
Implementations
Breakdown
Expansion
Design system
Basic assumptions
Cultural functions
i.e: LADYBUG AS A SYMBOL OF LUCK
Norms and values
Design language
Ladybug’s number of dots
Western - num. of lucky months
Japanese - num. of bad lucks
Values
Principles
Practices
Look & Feel
Design elements
Design functions
Tools
Technology
Artifacts and products
Implementations
Ladybug charms
Breakdown
Expansion
How to do your research
In design, research is important to unite theory and practices of design to establish your project rationale.
For your project, you need to do research
Research process
1. Before writing the proposal
Research process
2. After producing the proposal�
Blue Mansion, Penang
Stadthuys, Melaka
Observe the architectural design similarities and differences between these two buildings. From your observation findings, consider the rationale behind the aesthetics and functions of the buildings.
Observation Exercise
Design process
3. During the creation of artwork
PROPOSAL RESEARCH TASK
Working as a group, determine a cultural driven basic assumptions or artifacts and products for your artwork project’s topic. Refer to the breakdown or expansion of the Design System to study your chosen topic or artifacts.
Compile your findings in a presentation deck along with the 200 words rationale and minimum 3 sketches of project artwork for your proposal.