Contents

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1. Team

2. About the project

3. Problem to solve

4. Products

5. Production

6. Budget

7. Marketing

8. Growth plan

Ishika Guleria

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Owner and Managing Director (jewellery)

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2. About the project

Since I was younger I always had a special interest in jewellery. As I became older, I decided that I want to start my own business.

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Gemstone jewellery has been around for thousands of years and the Ancient Greeks started importing gemstone jewellery around 1600 BC, but I couldn’t find a themed set already made.

So, I decided why not just do it myself by cooperating my passion with jewellery?

3. Problem to solve

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• Support and improve customer’s feelings as gemstones have emotional meanings

School age people (my target audience):

• Trouble emotionally processing different things
• This time in life
• Examples: Study and Feelings

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4. Products

Set no.1 Study $125 for set of five bracelets

Concentration

Crystal: Aventurine tumble

Colour-green-light,bright

Meaning-happiness,luck

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Public speaking-Courage

Crystal: Jade

Colour-dark,rich shades of green

Meaning-harmony,healing

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Emotional connection-Love

Crystal:Amethyst

Colour-dark purple

Meaning-calm and clear mind

Study set no.1

Motivation-Fluorite

Colour-Aqua blue

Meaning (uses)-exams,improves mental health, positive energy

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Anxiety-Rose Quartz

Colour-light Pink

Meaning-support,calmness,kindness

Set no.2 Feelings

Feelings-happiness

Crystal:Citrine

Colour:pale yellow/brownish orange

Meaning: Positivity,cheerful,confidence,

health body and mind,success

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Feeling-Inspiration

Crystal:Sunstone

Colour:Orange-red/brown

Meaning:Leadership,encouragement,overcome depression

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Feeling-Amusement

Crystal:Amethyst

Colour:Dark purple

Meaning:peace,calming energy,purity of spirit

Feelings set no.2

Feeling-Anger

Crystal:Rose Quartz

Colour:Pink

Meaning:Boosts feelings for self-love,unconditional love

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Feeling-Stress

Crystal:Fluorite

Colour:Light Blue

Meaning:Turns negative energy into positive energy,promotes clear mind,improves mental health

5. Production

• Products: handmade by myself using natural gemstones
• 5 bracelets per themed set can be worn as a set or individually
• Gemstone beads sourced from wholesale suppliers (Australia or India - TBC after trip in December)
• Australia Post for delivery for website orders or purchase from markets

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6. Budget

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Sales Forecast

Financials

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Cost per set (expenses / no. of products): $50

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RRP: $125

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TOTAL Revenue: $13125

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TOTAL Expenses: $6090

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TOTAL Profit: $7035

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ROI (profit/expenses): 115%

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Profit margin

(profit/revenue): 53%

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Break Even point: 49 sets

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7. Marketing

Target customer:

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• Girls aged 13+ (around my age)
• marketing message - Improve on their worries

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Distribution/sales channels:

Website, Sunday market (fortnightly) and Etsy

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Marketing strategies:

• TikTok - 4 times per week (behind the scenes, making sets, packing orders, buying stones, customer generated content)
• Emails (EDMs) - I’ll collect customer emails from markets and website sales, future plan is to brainstorm and develop a lead magnet, for example top ten stones you must have in your collection and their meanings.

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8. Growth plan

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Organise Sunday markets for Christmas

Markets for

Valentine’s Day

Email and social media campaign for Valentine’s Day

Design new set to launch in time for Mother’s Day

Email and social media campaign for Mother’s Day

1 market per month (aiming for fortnightly)

Dec 22

Jan 23

Feb 23

Mar 23

Apr 23

May 23

Easter markets

Thank You So Much For Listening!

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