INT’L DIGITAL STRATEGY DECK
ROBERT PATTINSON AS MICKEY 17
Lead creative and digital activations with the global star power that is Robert Pattinson.
Lean into the quirkiness and comedy of our unlikely hero(s) to broaden out and relate to opportunity audiences.
Leverage the award winning filmmaking pedigree of Director Bong to reel in cinephiles and global audiences alike.
Highlight the originality of director Bong’s genre-bending film!
Audiences will root for our unlikely and endearing hero as we highlight his journey to discover what it means to stay alive.
DIRECTOR BONG JOON HO PEDIGREE
MICKEY’S JOURNEY
11.2B
#RobertPattinson Views
64.5B
#FilmTok Views
100.4M
#BongJoonHo Views
SOCIAL CHANNELS
SOCIAL CONTENT CALENDAR
SOCIAL PRODUCTION SCHEDULE
RELATABLE
DARK HUMOR
PRIMARY PLATFORMS:
SECONDARY PLATFORMS:
TRENDING
CAMPY
So, how does it feel to die? Or rather - to finally live?
Leaning into the film’s R-rating, and seriously unserious tone, we’ll connect with audience on the universal themes of the human experience to make the film feel relevant and fun
PRIMARY PLATFORMS:
SECONDARY PLATFORMS:
THIS IS CINEMA
WHO IS MICKEY
SEEING DOUBLE
ESCAPISM
We’ll create trippy and dynamic social assets built to captivate cinephiles and differentiate (and explain) the various Mickey’s, with a focus on highlighting the tone and elevated style of the film.
A deep dive into Robert’s portrayal of the Mickeys, with commentary and praise from the cast and crew. We highlight how Pattinson and Director Bong’s thoughtful collaboration on set brought the Mickeys to life and illustrated the key differences between each Mickey.
What is it like working with the visionary Director Bong? This is a more classic EPK interview & BTS piece that uses visual storytelling to delve into Director Bong’s singular filmmaking process, including his meticulous storyboarding, quick and varied set-ups, out-of-sequence shots, and collaborations with actors.
PERSONALITY PICS
TRENDING ASSETS
EVERYTHING IN 17s
EXPLORE FUN, MICKEY-THEMED CONTENT THAT IS LOW LIFT YET HIGH IMPACT ACROSS SOCIAL PLATFORMS
These briskly-edited, intelligent social spots introduce audiences to our dynamic cast setting out to Planet Niflheim! With a seamless combination of clips from the cast interviews and the film, this piece sets up their interplanetary journey and showcases the conflicting personalities on the ship. Featuring Robert Pattinson, Naomi Ackie, Steven Yeun, Mark Ruffalo and Toni Collette. This is not just a character intro but a step into the immersive and dizzying world of Mickey 17.
KEY TALENT SOCIAL REACH: 102M+
TAP INTO BILL NYE’S RESURGENCE
FIRST TO MARKET TIKTOK CREATOR LED PROGRAM
Bill Nye, with over 18 million followers, is a beloved science advocate whose fun, engaging persona makes him the perfect partner to connect with both sci-fi fans and younger, science-curious audiences, amplifying excitement for Mickey 17 and sparking viral moments.
In March 2025, our collaboration with TikTok will launch the first-ever creator-led program, empowering 8-10 global creators to explore the themes of Mickey 17. Backed by TikTok's funding, these creators will share their unique perspectives, engaging a diverse audience in fresh and exciting ways.
TAP INTO THE SCIENCE CRAZE ACROSS SOCIAL WITH KEY PAID INFLUENCERS
+300M
Following
18M+
Following
Partnering with leading meme accounts, “Mickey” will enter the conversation reaching our target and opportunity audiences.
13.7M
@Wasted
@Shitheadsteve
@Overheard
@Greatreactions
9.1M
7.2M
3.3M
116K
@AssistantsVSAgents
+30.5M
Total Reach
21-34
18-29
18-34
THE BEAUTY OF CINEMA
To highlight Director Bong Joon Ho’s film and amazing cinematography, we’ll partner with a film enthusiast Instagram page to ensure film fanatics are hooked from the very first look.
COMMISSIONED ARTISTS
Working with Poster Posse we will look to commission four artists to create unique custom art to represent our film. We will also be working with a handful artist that Robert Pattinson has selected to make custom art for our Mickey 17 social handles.
Assets
Countdown Assets
One Month Static
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One Month Motion
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Countdown Assets
One Week Static
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One Week Motion
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Countdown Assets
NOW PLAYING Motion
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Countdown Assets
GET TICKETS STATIC 1
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GET TICKETS STATIC 2
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Countdown Assets
TOMORROW STATIC
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2 DAYS Motion
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Countdown Assets
3 DAYS Motion
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Now Playing Static
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Countdown Assets
2 Days Static
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3 Days Static
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Countdown Assets
TOMORROW
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Countdown Assets
Now Playing 2
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Essential Social Content
Spin Cycle
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FORWARD
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Essential Social Content
REWIND
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Essential Social Content
WORK WEEK
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Essential Social Content
Terms And Agreements
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Mickey Squares
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Essential Social Content
FRAMEBREAKER
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Mickey v Mickey Big Game
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Essential Social Content
Dizzy
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Mayhem
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Essential Social Content
Mickey v Mickey Carousel - CreditCard
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Mickey v Mickey Carousel - Crush
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Essential Social Content
Valentine's Day Cards
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17 v 18
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Essential Social Content
It's Been A Year
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Me Vs The Guy They Told Me Not To Worry About
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Essential Social Content
Trailer Speeding Up
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Born To / Forced To
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Essential Social Content
Echo
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Essential Social Content
WHICH MICKEY ARE YOU
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Cast Countdown
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Essential Social Content
Reveal
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#1 MOVIE STATIC
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Essential Social Content
Fly Through
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Nice Knowing You
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Essential Social Content
Daylight Savings
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I Want To Apologize
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Come Work With Mickey
Essential Social Content
Review Flip
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Mamas Cooking
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Essential Social Content
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Weightmeme_03_16x9_Static_Texted_Preview_Social_MICKEY17
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Weight Memes Delivery
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Theater
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Essential Social Content
FanCam
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Good Meat
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Rating Mickey Deaths
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Essential Social Content
Just A Girl
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That Mickey Edit
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Essential Social Content
Toni Daniel Piece
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#1 Movie in the World Static
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Essential Social Content
AGAIN
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Social Asset - Reviews
Review Shells (Stylized)
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Review Shells (Tweets)
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Social Asset - Ticketing
Character Squares
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Get Tickets Now
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