Neighborhood Vote Kit
Team Silicon Hills
Angie Epley - Per Stirling
Anna Shumakevich - Freelance
Ashley Hiatt - ACTIVE Network
Monica Williams - GivingCity Austin
Jeff Kramer - Vox Media
Credit: Hill Street Studios / Blend Images / Getty Images
The Problem, the Target, the Strategy
The Neighborhood Vote Kit will empower community connectors to educate and inspire new neighbors to register to vote and vote.
STRATEGY
connector�+�nonprofit
Getting Out the Neighborhood Vote
Connectors know their audience, have IRL relationships, knows each voter’s situation, and have physical space where people meet.
Connectors and Targets deal in print documents all day, has less time to spend online, and are already engaged in supporting the community.
It works. (Study: Engaging New Voters)
Data from “Engaging New Voters” Study
Voter turnout of these “nonprofit voters” compared to all registered voters was:
15% higher for Latino voters
31% higher for black voters
46% higher for Asian American voters
31% higher for those with household incomes under $25,000
28% higher for young voters under age 30
Personas
Alana - Community Organizer Diana - Voter
The Kit
A box that contains print materials a connector can use to educate their neighbors about registering and voting.
For Voters
Pamphlets, Fridge Magnets, Stickers
For Coordinators
Instruction Card, Posters, Workbook, Voter Registration Forms
Next Steps: Launching the Kit
Business model might be nonprofit/mixed revenue organization to access foundation/corporate/individual donors as well as identify earned revenue service.