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Phone Case

By Team Sam

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The Problem

Short battery life

More than 2 in 3 adults are considered to be overweight or obese.
About one-third of children and adolescents ages 6 to 19 are considered to be overweight or obese.

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Product

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How it Works

L: 3.2mm W: 2.5mm H: 2.0mm

Normal urban day of walking (about 10,000 steps) can give you an extra three hours of phone life, while joggers and bikers may get an extra six hours

An inductor is a passive two terminal electrical component that resists change in an electric current that passes through it. It consists of an conductor, like a wire, that is wrapped up into a coil. When a current flows through this coil, electric energy is stored temporarily in a magnetic field. When current flowing through an inductor changes, the magnetic field produces a voltage, according to Faraday’s Law of Electromagnetic Induction. Thus, our case houses elliptical coils with cylindrical magnets. Upon an user’s movement, such as walking, running, or cycling, magnets move within the coil and excite the electrons in the wire, creating a flow of current. This current supplements an user’s phone battery, creating a solution for a draining battery. We chose to wind the wire in into a shape that resembles a coil because it creates a stronger current. This is due to the fact that a magnet passing through a coil has the ability to interact with more free electrons at one given time than if the magnet was to simply pass through a straight wire. The magnet passing through the wire in our case will not damage the phone due to shielding foil between the case and the phone. The shielding foil will weaken the magnetic field and safely protect the phone.

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Competing Ideas

AMPY Move Motion Charger

$99.99

“Why has no one invented this before?”

-Buzz Feed

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Market Analysis

Target Audience:

-Phone Case Users in need of an on-the-go power source.

-Fitness Industry

SWOT Analysis:

Strengths: Clean and renewable energy, motivates users to be active, convenient, don’t have to be very active.

Weaknesses: Expensive, bulkier than other phone cases on the market.

Opportunities: Can expand to combine with cell phone manufacturers, Markets are large and growing, add a clip to case.

Threats: Competitors on the market threaten the business. One of the most prominent competitors is Morphie. This company produces cases for phones that first must be charged themselves in order to charge the phone.

The target audience for this product is phone case users that are in need of a supplementary power source on-the-go. People will use this phone case over competitors’ phone cases because of the use of clean energy. This is a growing market due to society’s ubiquity of cellular phones and the frequent releases of new devices. Additionally, this product can be marketed within the fitness industry. Active people will find an appeal in this phone case because by exercising, they will be able to produce energy and charge their phones.

Strengths: Clean and renewable energy, motivates users to be active, convenient.

Weaknesses: Expensive, bulkier than other phone cases on the market.

Opportunities: Can expand to combining with cell phone manufacturers, Markets are large and growing.

Threats: Competitors on the market threaten the business. One of the most prominent competitors is Morphie. This company produces cases for phones that must be charged themselves in order to charge the phone.

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Materials and Cost

-Magnetic Shielding Foil (3’’x5’’)- Less EMF Inc. $2.50

-Steel coils - Foshan Youtelai Trading Co. $4

-Cylinder Neodymium Magnets (3mm diameter)-Titan Magnetics $3.50

-Plastic raw material- Jilin Zhongyan High Performance Plastic $1

-Lightning head $10

Total Cost of Production, excluding labor and industry: $21

Retail Cost: $59.99

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Commercial