Presents

Case Study

on

How BODEX, helped in systematic data enrichment and

effective campaigning

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BODEX: Case Study

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Project Objective:

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Many organizations are failing to utilize an entire category of data: digital experience metadata. As a result, decision-making lacks the context needed to ensure campaigns and content drive results with optimal efficiency. In contrast, leading brands are pursuing systematic data enrichment to standardize and incorporate metadata across the enterprise, leading to more effective campaigns, better content, and better customer experiences. So, with these pain points, one of the clients came to BODEX to get help with this. Also, they want the complete process to be automated.

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Project Details:

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We created an app which is called cloud-based data enrichment app that query Analytics Industry for a certain kind of unclassified tracking code that matches a specific regex, then disassemble the relevant parts of that tracking code, and then query ad server product for any other Industry to find out what those parts stand for. Re-upload those same decrypted tracking codes with all their relevant attributes up to the Analytics Industry.

The app makes a query to Analytics Industry for undefined codes that match the ad server products of any other industry. Break the code snippet according to predefined segments and find out what each segment means by querying history and/or to any ad server product of different analytics Industries, Upload the code snippets back with all the classification data included in them.

It comprises the following parts:

• Basic framework which fulfills the project objective

• Integrated secure Admin Panel

• Logging of everything

• Purge from temp record

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Case Study: Analytics Industry

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BODEX: Case Study

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Our BODEX developers worked and achieve the solution by making this data-enrichment app there by fulfilling the client’s all requirements.

The app provides an admin panel which pulls the code snippet from Analytics Industry, dissembles it, and searches each segment of code snippet to an ad server of different analytics Industry and make the code snippet more enriched than before and update the data back to Analytics Industry from where it is pulled.

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Result:

BODEX’s developers have created a solution that significantly improves the real-time analytics and detailed segmentation across all of marketing channels of the Analytics Industry. The app allows users to discover high-value audiences and power customer intelligence for business.

Among the main benefits of using this app:

• To track the effectiveness of online marketing campaigns to allocate resources away from poorly performing campaigns and into best performing campaign.
• For Reporting, Analysis, and data aggregation for Campaign Tracking Codes

Case Study: Analytics Industry

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BODEX: Case Study