Coastal Coasters
Vancouver
The Coasters for a Cause
Executive summary
Why coastal coasters? What do we do to reduce waste?
Mission Statement
To make make everyday life more eco-friendly
Tagline and logo
‘’Coasters for a cause’’
Product
Our handcrafted wooden coasters
Production Process
-get materials (wood and art supplies)
-contact wood company
-handcut the coasters
-sand and decorate coasters
-package coasters with twine
What worked? What didn't?
What Worked What Didn’t
Company Goals
The 4 P’s
Place- Sold at Handsworth Secondary School
Price- 1 coaster for $2 or 3 coasters for $3
Promotion- Advertising throughout the school
(posters, announcements and word of mouth)
Product- Wooden handcrafted coasters
Advertisements
We used our school announcements, posters and word of mouth as our advertisements
Coasters for a cause
Target market
Our target market was specifically teenagers and younger children as they were the age groups mainly shopping at the fare we were selling the coasters at.
Competitive Analysis
Our competition were the other companies at our school selling body scrub, slime and reusable cup holders.
SWOT Analysis
STRENGTHS | WEAKNESSES |
| - |
OPPORTUNITIES | THREATS |
| |
Financials
Sales Revenue | $97.00 | We made $97.00 from selling |
Cost of Goods Sold | $100.00 | We spent the full $100.00 micro loan |
Gross Profit | -$3.00 | We made a negative profit |
Selling, Marketing, Other expenses | $0.00 | We did not make a profit or use any of our other money on marketing or expenses |
Operating Profit | -$3.00 | We had to repay our cost of products |
Microloan Repayment | $97.00 | We did not break even so we could only reapy our product costs |
Net Profit | -$3.00 | We did not make any profit (negative profit) |
Metrics
Number of people empowered (students and Project Representatives) | 17 |
Number of youth directly impacted (anyone who purchased or contributed to their product via time or monetary means) | 35 |
Number of youth indirectly impacted (how many people saw you at school? On social media?) | 300 |
Number of youth pursuing post-secondary education (estimate) | 11 |
Number of youth exposed to entrepreneurship as a viable career path (estimate) | 7 |
Number of hours donated (inside and outside of class) | 25 |
Waste brought out of landfills (lbs) | 0 |
Amount donated to charity and which charity was donated to | No profit |
Beginning and final stock price | 5$ for 3 |
Conclusion
As a company we are proud of the product we have made and are happy to say that our coasters and environmentally friendly and handcrafted.