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CC - Product Cross-selling practices research

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Examples

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Screaming Frog

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Screaming Frog Summary

We like

  • Can access products from main menu

We don’t like

  • No feedback on what products you already have included in your plan.

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Amazon

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Amazon Summary

We like

  • Instant perceived value as this is discounted if bought together

We don’t like

  • Perceived value is based on cost ( may not be suitable for CC)

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EE website

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EE website summary

We like

  • Name cross-selling process - Smart Benefit ( user gets sense of perceived value - loyalty perk)
  • User can choose from array of Smart benefits

We don’t like

  • Not obvious if every phone has the same options of Smart benefits

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Coccinelle

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Coccinelle summary

We like

  • Suggestions of other items you may like based on your choice
  • Cross selling occurs as customer is making original purchase so timing is right.

We don’t like

  • Mixed bag of ‘similar items’ and ‘complementary
  • A lot of products are offered to cross-sell ( could be confusing)

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Asos

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Asos summary

We like

  • Invitation to ‘Buy the look’

We don’t like

  • Mixed bag of ‘similar items’ and ‘complementary
  • A lot of products are offered to cross-sell ( could be confusing)

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Sky

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Sky Summary

We like

  • Categorizes the different kinds of offers
  • Presents it right after you see your current package

We don’t like

  • Doesn’t seem personalized enough
  • ​

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Resources

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Useful articles

  1. https://www.yieldify.com/blog/cross-selling/
  2. https://instapage.com/blog/cross-selling